SangSuk Yoon

Temple University - Department of Marketing and Supply Chain Management

Philadelphia, PA 19122

United States

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Scholarly Papers (1)

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The Robustness of Anchoring Effects on Market Good Valuations

Number of pages: 19 Posted: 11 Nov 2013
SangSuk Yoon, Nathan M. Fong and Angelika Dimoka
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Marketing and Supply Chain Management
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Citation 2

Abstract:

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anchoring effect, product valuation, preference elicitation