Yu-Jen Chen

Lingnan University

Assistant Professor

7 Castle Peak Road

SEK 101/1, Tuen Mun

Hong Kong, Hong Kong 999077

Hong Kong

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Scholarly Papers (1)

1.

Rating with Confidence: How Rating Scales Affect Future WOM Behavior

Number of pages: 42 Posted: 18 Sep 2013
Yu-Jen Chen and David Godes
Lingnan University and University of Maryland
Downloads 67 (412,589)

Abstract:

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word-of-mouth, product ratings, scale design