Cing-Fen Tsai

National Chin-Yi University of Technology

China

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The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds

The International Journal of Business and Finance Research, Vol. 8 (2) pp. 27-40, 2014
Number of pages: 14 Posted: 02 Feb 2014
Ya-Hui Wang and Cing-Fen Tsai
National Chin-Yi University of Technology and National Chin-Yi University of Technology
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Abstract:

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Brand Image, Perceived Quality, Perceived Risk, Perceived Value, Purchase Intention