Eli Stein

Harvard University - Harvard College

Cambridge, MA 02138

United States

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Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 17 Jun 2015
Southern Methodist University (SMU) - Marketing Department, McDonough School of Business, Georgetown University and Harvard University - Harvard College
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Citation 2

Abstract:

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customer base analysis, customer lifetime value, retention models, marketing ROI, service quality