Catherine Perera

Siemens Pte, Ltd, Energy – Oil & Gas Solutions

Freyeslebenstrasse 1

Erlangen, 91058

Germany

  • Siemens Pte, Ltd, Energy – Oil & Gas Solutions

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Analysis on Search Engines: Evidence of Effectiveness and Efficiency

International Journal of Management Research and Business Strategy, Vol. 2, No. 3, ISSN # 2319-345X, pp. 158-177, July 2013
Number of pages: 22 Posted: 27 Aug 2013
Catherine Perera, Samuel P. D. Anantadjaya and Irma M. Nawangwulan
Siemens Pte, Ltd, Energy – Oil & Gas Solutions, International University Liaison Indonesia (IULI) and International University Liaison Indonesia (IULI) - Hotel & Tourism Management
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Abstract:

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search engine, effectiveness, efficiency, marketing tool, cost-benefit ratio