Garrett Johnson

Questrom School of Business

595 Commonwealth Avenue

Boston, MA 02215

United States

http://www.bu.edu/questrom/faculty-research/faculty-directory/garrett-johnson/

  • Questrom School of Business

SCHOLARLY PAPERS

11

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SSRN CITATIONS
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Top 11,296

in Total Papers Citations

62

CROSSREF CITATIONS

43

Scholarly Papers (11)

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1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Nanigans and Google Inc.
Downloads 3,662 (3,272)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising

2.

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Simon Business School Working Paper No. FR 17-19
Number of pages: 49 Posted: 21 Aug 2017 Last Revised: 06 Jul 2020
Garrett Johnson, Scott Shriver and Shaoyin Du
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and University of Rochester - Simon Business School
Downloads 1,793 (10,805)
Citation 13

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Privacy, digital advertising, consumer protection, self-regulation

3.

Regulating Privacy Online: An Economic Evaluation of the GDPR

Number of pages: 51 Posted: 18 Jul 2019 Last Revised: 29 Mar 2021
Samuel Goldberg, Garrett Johnson and Scott Shriver
Kellogg School of Management, Northwestern University, Questrom School of Business and University of Colorado at Boulder - Department of Marketing
Downloads 1,483 (14,646)
Citation 15

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Privacy, Regulation, EU, GDPR

4.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Nanigans and Pandora Media, Inc.
Downloads 1,466 (14,881)
Citation 3

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

5.

Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR

Number of pages: 55 Posted: 15 Nov 2019 Last Revised: 14 Jan 2021
Garrett Johnson, Scott Shriver and Samuel Goldberg
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and Kellogg School of Management, Northwestern University
Downloads 1,120 (22,468)
Citation 20

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Privacy, GDPR, Competition, Web Technology, Regulatory compliance

6.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Questrom School of Business and Nanigans
Downloads 1,085 (23,481)
Citation 6

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Online advertising, Pay model, Experimentation, Ad effectiveness

7.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Nanigans and Google Inc.
Downloads 946 (28,648)
Citation 11

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advertising effectiveness, field experiments, digital advertising, meta-study

8.

Inferno: A Guide to Field Experiments in Online Display Advertising

Number of pages: 30 Posted: 15 May 2020
Garrett Johnson
Questrom School of Business
Downloads 797 (36,317)

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field experiments, advertising effectiveness, digital advertising

9.

The Impact of Privacy Policy on the Auction Market for Online Display Advertising

Simon School Working Paper No. FR 13-26
Number of pages: 66 Posted: 01 Oct 2013 Last Revised: 07 Oct 2013
Garrett Johnson
Questrom School of Business
Downloads 613 (51,726)
Citation 22

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privacy, auctions, advertising, policy

10.

When Less is More: Data and Power in Advertising Experiments

Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 15 Feb 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Nanigans and Pandora Media, Inc.
Downloads 433 (79,658)
Citation 13

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advertising effectiveness, field experiments, digital advertising

11.

Great and Small Walls of China: Distance & Chinese E-Commerce

Downloads 266 (136,748)
Citation 2

Great and Small Walls of China: Distance & Chinese E-Commerce

NET Institute Working Paper No. 15-14
Number of pages: 28 Posted: 22 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 154 (226,364)

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e-commmerce, China, gravity, distance, domestic trade, Internet marketing

Great and Small Walls of China: Distance & Chinese E-Commerce

Simon Business School Working Paper No. FR 15-28
Number of pages: 28 Posted: 01 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 112 (289,911)
Citation 2

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e-commmerce; China, gravity; distance; domestic trade; Internet marketing