Garrett Johnson

Questrom School of Business

595 Commonwealth Avenue

Boston, MA 02215

United States

http://www.bu.edu/questrom/faculty-research/faculty-directory/garrett-johnson/

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 3,254

SSRN RANKINGS

Top 3,254

in Total Papers Downloads

13,664

SSRN CITATIONS
Rank 11,296

SSRN RANKINGS

Top 11,296

in Total Papers Citations

62

CROSSREF CITATIONS

43

Scholarly Papers (11)

1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Nanigans and Google Inc.
Downloads 3,662 (3,272)
Citation 18

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising

2.

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Simon Business School Working Paper No. FR 17-19
Number of pages: 49 Posted: 21 Aug 2017 Last Revised: 06 Jul 2020
Garrett Johnson, Scott Shriver and Shaoyin Du
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and University of Rochester - Simon Business School
Downloads 1,793 (10,805)
Citation 13

Abstract:

Loading...

Privacy, digital advertising, consumer protection, self-regulation

3.

Regulating Privacy Online: An Economic Evaluation of the GDPR

Number of pages: 51 Posted: 18 Jul 2019 Last Revised: 29 Mar 2021
Samuel Goldberg, Garrett Johnson and Scott Shriver
Kellogg School of Management, Northwestern University, Questrom School of Business and University of Colorado at Boulder - Department of Marketing
Downloads 1,483 (14,646)
Citation 15

Abstract:

Loading...

Privacy, Regulation, EU, GDPR

4.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Nanigans and Pandora Media, Inc.
Downloads 1,466 (14,881)
Citation 3

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

5.

Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR

Number of pages: 55 Posted: 15 Nov 2019 Last Revised: 14 Jan 2021
Garrett Johnson, Scott Shriver and Samuel Goldberg
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and Kellogg School of Management, Northwestern University
Downloads 1,120 (22,468)
Citation 20

Abstract:

Loading...

Privacy, GDPR, Competition, Web Technology, Regulatory compliance

6.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Questrom School of Business and Nanigans
Downloads 1,085 (23,481)
Citation 6

Abstract:

Loading...

Online advertising, Pay model, Experimentation, Ad effectiveness

7.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Nanigans and Google Inc.
Downloads 946 (28,648)
Citation 11

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising, meta-study

8.

Inferno: A Guide to Field Experiments in Online Display Advertising

Number of pages: 30 Posted: 15 May 2020
Garrett Johnson
Questrom School of Business
Downloads 797 (36,317)

Abstract:

Loading...

field experiments, advertising effectiveness, digital advertising

9.

The Impact of Privacy Policy on the Auction Market for Online Display Advertising

Simon School Working Paper No. FR 13-26
Number of pages: 66 Posted: 01 Oct 2013 Last Revised: 07 Oct 2013
Garrett Johnson
Questrom School of Business
Downloads 613 (51,726)
Citation 22

Abstract:

Loading...

privacy, auctions, advertising, policy

10.

When Less is More: Data and Power in Advertising Experiments

Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 15 Feb 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Nanigans and Pandora Media, Inc.
Downloads 433 (79,658)
Citation 13

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising

Great and Small Walls of China: Distance & Chinese E-Commerce

NET Institute Working Paper No. 15-14
Number of pages: 28 Posted: 22 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 154 (226,364)

Abstract:

Loading...

e-commmerce, China, gravity, distance, domestic trade, Internet marketing

Great and Small Walls of China: Distance & Chinese E-Commerce

Simon Business School Working Paper No. FR 15-28
Number of pages: 28 Posted: 01 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 112 (289,911)
Citation 2

Abstract:

Loading...

e-commmerce; China, gravity; distance; domestic trade; Internet marketing