Sungtak Hong

Bocconi University

Assistant Professor of Marketing

Via Rontgen 1

Milan, 20136

Italy

SCHOLARLY PAPERS

4

DOWNLOADS

298

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

Journal of Marketing, 80 (5), 34-52.
Number of pages: 51 Posted: 13 Aug 2013 Last Revised: 24 Jan 2019
Bocconi University, University of Michigan, Stephen M. Ross School of Business and London Business School
Downloads 249 (153,239)
Citation 2

Abstract:

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Retailing, product assortment, aisle management, cross-category analysis, hierarchical Bayesian model, eye-tracking

2.

The Impact of Commodity Taxation on Product Variety: A Multi-category Investigation

Number of pages: 32 Posted: 05 Feb 2019 Last Revised: 24 Apr 2021
Sungtak Hong and Kanishka Misra
Bocconi University and University of Michigan, Stephen M. Ross School of Business
Downloads 49 (477,886)

Abstract:

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Commodity tax, tax reform, ad valorem tax, specific tax, product variety, product size

3.

Product Variety as a Barrier to Entry: Evidence from the Post-Deregulation Korean Soju Market

Posted: 19 Dec 2019
Sungtak Hong and Jinhwa Chung
Bocconi University and Keimyung University

Abstract:

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4.

Fit In or Stand Out? The Evaluation of Academic Quality and Fit in College Choices

Posted: 24 Jun 2019
Patrick Choi, Sungtak Hong and Peter StĆ¼ttgen
Bocconi University - Department of Marketing, Bocconi University and Carnegie Mellon University

Abstract:

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college enrollment decision, selectivity, academic fit, social comparison