H. Bodur

Concordia University, Quebec

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Scholarly Papers (1)

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Shining in the Center: Central Gaze Cascade Effect on Product Choice

HEC Paris Research Paper No. MKG-2013-978
Posted: 04 May 2013 Last Revised: 02 Oct 2017
Frankfurt School of Finance and Management, Concordia University, Quebec and Aston University - Aston Business School

Abstract:

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