Eva Sporrer

Fachhochschule Salzburg (FHS) University of Applied Sciences

Markt 136

Salzburg-Kuchl, 5431

Austria

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Scholarly Papers (1)

1.

Towards a Classification of Brand Names in Mass Customization

Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2012), September 19-21, Novi Sad, Serbia
Posted: 23 Apr 2013
Salzburg University of Applied Sciences - Faculty of Design and Product Management, Fachhochschule Salzburg (FHS) University of Applied Sciences, RWTH Aachen University and RWTH Aachen University

Abstract:

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Mass Customization, Branding, Brand Names, Classification