Gabriele Pizzi

University of Bologna - Department of Management

Adjunct Professor

Via Capo di Lucca 34

Bologna, 40126

Italy

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Scholarly Papers (1)

1.

Symbolic Value Transfer for Commodity Differentiation: New Brand Creation Versus Brand Extensions in the Context of Agricultural Products

Number of pages: 7 Posted: 09 Mar 2013
Chiara Berti, Gabriele Pizzi and Fabio Ancarani
University of Bologna - Department of Management, University of Bologna - Department of Management and SDA Bocconi
Downloads 71 (400,437)

Abstract:

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brand extension, commodities, brand awareness, brand associations