Carsten Erfgen

University of Hamburg - Institute for Marketing and Media

Welckerstrasse 8

Hamburg, 20354

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

772

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

The Vampire Effect: When Do Celebrity Endorsers Harm Brand Recall?

Erfgen, C., S. Zenker und H. Sattler, “The Vampire Effect - Do Celebrity Endorsers Suck the Recall From the Brand?”, in: International Journal of Research in Marketing (IJRM), Vol. 32, 2015 (Forthcoming)
Number of pages: 30 Posted: 05 Jan 2015
Carsten Erfgen, Sebastian Zenker and Henrik Sattler
University of Hamburg - Institute for Marketing and Media, University of Hamburg and University of Hamburg
Downloads 678 (47,964)
Citation 1

Abstract:

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celebrity endorsement, brand recall, brand management, advertising effectiveness

2.

What Matters to Germans: Social, Economic and Political Values

Anatomy of Civil Societies Research Project, 2012
Number of pages: 56 Posted: 27 Jan 2013
University of Manchester - Alliance Manchester Business School, University of Melbourne Business School, UTS Business School, University of Hamburg, University of Hamburg - Institute for Marketing and Media and Humboldt University of Berlin - Faculty of Business
Downloads 94 (338,913)

Abstract:

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social values, political values, polling, utility based assessment