Ioana N. Abrudan

Babes-Bolyai University

Lecturer

58-60 Teodor Maniu street, Cluj-Napoca

67 Iuliu Maniu street, Sighetu Marmatiei

RO-3400 Cluj-Napoca, Cluj 435500

Romania

SCHOLARLY PAPERS

6

DOWNLOADS

883

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (6)

1.

Competitive Strategies of Fitness Gyms in International Business Environment. Empirical Findings Through Observation

Dunay, A. (Ed.), Proceedings of the 5th International Conference on Management (ICoM 2015), Management, Leadership and Strategy for SME's Competitiveness, Szent Istvan University, Gödöllö, Hungary, 18-19th June 2015, pp.102-107, DOI:10.17626/dBEM.ICoM.P00.2015.p019; ISBN 978-963-269-492-4
Number of pages: 6 Posted: 24 Jan 2017
Dan-Cristian Dabija, Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Babes-Bolyai University
Downloads 573 (57,940)

Abstract:

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competitiveness, competitive strategies, positioning, differentiation, fitness gyms

2.

The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences Towards Non-Food Stores

Dabija Dan-Cristian, Dinu Vasile, Abrudan Ioana Nicoleta, Postelnicu Cătălin, The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences towards Non-Food Stores, Transformations in Business & Economics, 13 (3/33), 2014, pp.36-53; ISSN 1648-4460
Number of pages: 18 Posted: 19 Mar 2015
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, ASE Bucharest, Babes-Bolyai University and Babes-Bolyai University
Downloads 150 (236,163)

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marketing-mix dimensions, sustainability, non-food retail, empirical research, behavioural success, Romania, retail stores

3.

The Relationship Among Image, Satisfaction and Loyalty – Innovative Factor of Competitiveness for Shopping Centers

Amfiteatru Economic, 17(39), 2015, pp. 536-552
Number of pages: 17 Posted: 13 Dec 2015
Ioana N. Abrudan, Ioan Plaias and Dan-Cristian Dabija
Babes-Bolyai University, Babes-Bolyai University - Department of Marketing and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 96 (326,759)

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consumer satisfaction, cognitive, affective, conative and behavioural loyalty, image, retail, shopping centers, innovation, competitiveness

4.

Empirical Considerations Regarding Consumers Perception on an Emerging Market – A Case Study on Retailers in Romania

Journal of Contemporary Social and Economic Processes, 2009, pp.108-114, ISSN 1788-7593
Number of pages: 10 Posted: 09 Mar 2013
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Babes-Bolyai University
Downloads 29 (562,904)

Abstract:

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retailing, perception, retail marketing mix, Romania, empirical study

5.

Measuring Clients’ Satisfaction Toward Shopping Centers – Empirical Evidences from Romania

Abrudan Ioana Nicoleta, Dabija Dan-Cristian, Measuring clients’ satisfaction toward shopping centers – Empirical evidences from Romania, Procedia Economics and Finance, Vol 15, 2014, pp.1243-1252, ISSN 2212-5671; doi:10.1016/S2212-5671(14)00584-X
Number of pages: 10 Posted: 20 Mar 2015
Ioana N. Abrudan and Dan-Cristian Dabija
Babes-Bolyai University and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Downloads 23 (600,663)

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shopping centers, satisfaction, Romania, empirical research

6.

Teachers' Motivations and Expectations Regarding Lifelong Learning

Studia Universitatis Babes-Bolyai. Oeconomica, 61 (3), pp.32-42
Number of pages: 11 Posted: 23 Jan 2017
Dan-Cristian Dabija, Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Babes-Bolyai University
Downloads 12 (678,417)

Abstract:

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education, lifelong learning, information sharing, technological change, new teaching techniques