Monika - Anetta Alt

Babes-Bolyai University

Lecturer

58-60 Teodor Maniu street, Cluj-Napoca

67 Iuliu Maniu street, Sighetu Marmatiei

RO-3400 Cluj-Napoca, Cluj 435500

Romania

SCHOLARLY PAPERS

1

DOWNLOADS

29

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Empirical Considerations Regarding Consumers Perception on an Emerging Market – A Case Study on Retailers in Romania

Journal of Contemporary Social and Economic Processes, 2009, pp.108-114, ISSN 1788-7593
Number of pages: 10 Posted: 09 Mar 2013
Dan-Cristian Dabija, Monika - Anetta Alt and Ioana N. Abrudan
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Babes-Bolyai University and Babes-Bolyai University
Downloads 29 (563,157)

Abstract:

Loading...

retailing, perception, retail marketing mix, Romania, empirical study