Arun Gopalakrishnan

Rice University - Jones Graduate School of Business

6100 South Main Street

P.O. Box 1892

Houston, TX 77005-1892

United States

SCHOLARLY PAPERS

8

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2,126

SSRN CITATIONS

3

CROSSREF CITATIONS

2

Scholarly Papers (8)

1.

A Cross-Cohort Changepoint Model for Customer-Base Analysis

Number of pages: 63 Posted: 29 Jul 2012 Last Revised: 07 Sep 2016
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,130 (22,933)

Abstract:

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Changepoint, Cross-Cohort, Hierarchical Bayesian, Forecasting, Customer-Base Analysis, Customer Lifetime Value, Reversible-Jump MCMC

2.

Can Non-Tiered Customer Loyalty Programs Be Profitable?

Marketing Science, forthcoming
Number of pages: 49 Posted: 08 Apr 2016 Last Revised: 08 Sep 2020
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya and Raphael Thomadsen
Rice University - Jones Graduate School of Business, University of Pennsylvania - The Wharton School, Olin Business School - Washington University in St. Louis and Olin School - Washington University in St. Louis
Downloads 292 (127,828)
Citation 1

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Loyalty Program, CRM

3.

Consumer Dynamic Usage Allocation and Learning under Multi-Part Tariffs

Marketing Science, Volume 34, Issue 1, 2015
Number of pages: 56 Posted: 26 Sep 2012 Last Revised: 14 Aug 2016
Arun Gopalakrishnan, Raghuram Iyengar and Robert J. Meyer
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 199 (185,544)
Citation 4

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multi-part tariffs, dynamic allocation, consumer learning, dynamic decision making

4.

Limited Dynamic Forecasting of Hidden Markov Models

Number of pages: 64 Posted: 13 Jul 2018
Arun Gopalakrishnan, Eric Bradlow and Peter Fader
Rice University - Jones Graduate School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 190 (193,411)

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Hidden Markov Model; Forecasting; Individual-level dynamics; Latent state trajectories

5.

The Impact of Coupons on the Visit-to-Purchase Funnel

Number of pages: 38 Posted: 13 Jul 2018 Last Revised: 03 Apr 2020
Arun Gopalakrishnan and Young-Hoon Park
Rice University - Jones Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 153 (232,792)

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Promotion, Couponing, Customer heterogeneity, Consumer search, Visit-to-purchase funnel, Field experiment

6.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 89 (343,408)
Citation 1

Abstract:

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

7.

Coupons Along the Conversion Funnel: A Structural Approach

Number of pages: 32 Posted: 19 Sep 2019
Jialie Chen, Arun Gopalakrishnan and Young-Hoon Park
affiliation not provided to SSRN, Rice University - Jones Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 53 (452,715)

Abstract:

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Promotion, Couponing, Consumer search, Search cost, Consumer heterogeneity, Structural model, Field experiment

8.

The Impact of Co-Branded Credit Cards on Customer Loyalty

Number of pages: 35 Posted: 12 Apr 2021
Nan Zhao, Arun Gopalakrishnan and Chakravarthi Narasimhan
Washington University in St. Louis - John M. Olin Business School, Rice University - Jones Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 20 (622,111)

Abstract:

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Keywords: Co-branding, Loyalty Program, Airlines, Matching, Selection Bias