Christopher Craighead

Pennsylvania State University - Department of Supply Chain & Information Systems

Suite 465

University Park, PA 16803

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

The Interplay of Drivers and Deterrents of Opportunism in Buyer-Supplier Relationships

Journal of the Academy of Marketing Science, Forthcoming
Posted: 20 Jun 2012
Qiong Wang, Julie Juan Li, William T. Ross and Christopher Craighead
University of Oklahoma - Division of Marketing, affiliation not provided to SSRN, Pennsylvania State University - Department of Marketing and Pennsylvania State University - Department of Supply Chain & Information Systems

Abstract:

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buyer-supplier relationships, opportunism, survey research, transaction cost economics, social capital