Zhijie Lin

Tsinghua University - School of Economics and Management

Associate Professor

Haidian District

Beijing, Beijing 100084

China

SCHOLARLY PAPERS

22

DOWNLOADS
Rank 8,240

SSRN RANKINGS

Top 8,240

in Total Papers Downloads

6,964

SSRN CITATIONS
Rank 23,850

SSRN RANKINGS

Top 23,850

in Total Papers Citations

33

CROSSREF CITATIONS

8

Scholarly Papers (22)

1.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 3,998 (2,990)
Citation 39

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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling

2.

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

Forthcoming in MIS Quarterly
Number of pages: 72 Posted: 03 Feb 2014 Last Revised: 31 Aug 2016
Tsinghua University - School of Economics and Management, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 911 (31,611)
Citation 4

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recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis

3.

The Influence of Platform Inspection Disclosure on Sharing Economy: Evidence from Unstructured Data

Number of pages: 48 Posted: 11 Sep 2017 Last Revised: 21 May 2020
Zixuan Meng, Yingfei Wang, Zhijie Lin and Yong Tan
University of Texas at Dallas - Naveen Jindal School of Management, University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 446 (79,926)
Citation 1

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platform disclosure, picture disclosure, sharing economy, quality signal, deep learning

4.

The Signaling Effect of Sampling Size in Online Physical Goods Sampling

Number of pages: 42 Posted: 01 Sep 2016 Last Revised: 20 Apr 2020
Zibo Liu, Zhijie Lin, Ying Zhang and Yong Tan
University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics and Management, National University of Singapore (NUS) - Department of Information Systems and University of Washington - Michael G. Foster School of Business
Downloads 189 (197,021)

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product sampling; product type; signaling effect; structural model

5.

Online Product Sampling on E-Commerce Platforms: An Empirical Analysis of Sales Spillover Effects

Number of pages: 55 Posted: 26 Jun 2018
Ying Zhang, Khim Yong Goh and Zhijie Lin
National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 180 (204,685)

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product sampling, product trial, spillover effect, electronic commerce, econometric analysis

6.

Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items

Number of pages: 60 Posted: 04 May 2017 Last Revised: 02 Feb 2020
Yunhui Huang, Kai Lim and Zhijie Lin
Nanjing University - School of Business, City University of Hong Kong (CityUHK) - Faculty of Business and Tsinghua University - School of Economics and Management
Downloads 159 (227,517)

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currency numerosity; virtual items; massive multiplayer online games; exchange rate salience; perceived expensiveness; virtual game currency systems

7.

Online Customer Reviews and Consumer Evaluation: The Role of Review Font

Number of pages: 52 Posted: 02 Sep 2016 Last Revised: 10 Aug 2017
Yunhui Huang, Changxin Li, Jiang Wu and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business, Nanjing University - School of Business and Tsinghua University - School of Economics and Management
Downloads 157 (229,990)

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processing ease, review valence, online customer reviews, credibility, need for cognition, accountability

8.

Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference

Number of pages: 47 Posted: 18 Jan 2017 Last Revised: 16 Sep 2018
Yunhui Huang, Kai Lim, Zhijie Lin and Shunping Han
Nanjing University - School of Business, City University of Hong Kong (CityUHK) - Faculty of Business, Tsinghua University - School of Economics and Management and Nanjing University - School of Business
Downloads 137 (256,893)
Citation 1

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online product catalog space; store price perception; environmental cues; consumer inference; signaling; web personalization

9.

Trial and Pricing Strategies of Software Market with Competition and Network Effects

Number of pages: 45 Posted: 01 Sep 2016 Last Revised: 26 Oct 2016
Zhenhua Wu, Zhijie Lin and Yong Tan
Arizona State University (ASU) - Economics Department, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 135 (259,861)

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software trial, pricing, market competition, network effects, compatibility

10.

Platform Choice in Online Peer-to-Peer Lending Markets: A Joint Structural Model

Number of pages: 58 Posted: 15 Jul 2019 Last Revised: 05 Aug 2019
Shanghai University of Finance and Economics, George Washington University - School of Business, Shanghai University of Finance and Economics and Tsinghua University - School of Economics and Management
Downloads 122 (280,389)
Citation 1

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Online P2P Lending, Platform Selection, Platform Governance, Two-Sided Market, Demand Estimation, Social Welfare

11.

Too Little or Too Much Seller Assortment: The Effects on Buyers’ Purchase Probabilities in a Food Sharing Platform

Number of pages: 57 Posted: 12 Dec 2019
Yang Wang, Xueming Luo and Zhijie Lin
Fox School of Business, Temple University, Temple University and Tsinghua University - School of Economics and Management
Downloads 86 (353,753)

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assortment size, choice overload, search costs, sharing economy, two-sided platform

12.

Understanding Lenders' Investment Behavior in Online Peer-to-Peer Lending: A Construal Level Theory Perspective

Number of pages: 40 Posted: 14 Apr 2020 Last Revised: 04 Aug 2020
Yi Wu, Weiling Ke, Yuelei Li, Zhijie Lin and Yong Tan
Tianjin University - College of Management and Economics, Clarkson University - School of Business, Tianjin University - College of Management and Economics, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 83 (361,523)

Abstract:

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online P2P lending, construal level theory, interest rate, geographic distance, educational distance, bidding value

13.

Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode

Yang L, Huang Y, Ho Y-Chun(Chad), Lin Z, IsOnline Multiple-Stores Cooperative Promotion Better Than Single-Store Promotion?Misprediction from Evaluation Mode,Information and amp; Management(2019), DOI: 10.1016/j.im.2019.02.003
Number of pages: 60 Posted: 21 Mar 2018 Last Revised: 15 Feb 2019
Tsinghua University - School of Economics & Management, Nanjing University - School of Business, George Washington University - School of Business and Tsinghua University - School of Economics and Management
Downloads 75 (383,354)

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cooperative sales promotion; independent sales promotion; evaluation mode; product evaluation; misprediction; acquisition-transaction utility

14.

Complements Are Warm and Substitutes Are Competent: The Effect of Recommendation Type on Focal Product Evaluation

Number of pages: 32 Posted: 26 Jun 2018
Yunhui Huang, Jiang Wu and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business and Tsinghua University - School of Economics and Management
Downloads 69 (401,281)

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recommendation type; product image; congruency; processing fluency; customer response

15.

Service Refusal in the Sharing Economy: Evidence of the New-User Bias

Number of pages: 48 Posted: 15 Apr 2020
Miaomiao Liu, Cheng Zhang, Zhijie Lin and Yong Tan
Fudan University - School of Management, Fudan University, School of Management, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 55 (449,189)

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Service Refusal, Online Service Providers, New Users, Repeat-Purchase Users, Sharing Economy

16.

Human Flesh Search: What Did We Find?

Number of pages: 30 Posted: 22 Jun 2017
Cheng-Suang Heng, Zhijie Lin and Xiaoying Xu
National University of Singapore (NUS), Tsinghua University - School of Economics and Management and South China University of Technology - School of Business Administration (SBA)
Downloads 52 (460,428)

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Human Flesh Search, Online Community, Contagion and Non-Contagion Behavior, IT Affordances and Constraints

17.

Earning More by Selling Less in the Sharing Economy: The Secret of Provider Experience

Number of pages: 37 Posted: 24 Apr 2020 Last Revised: 18 May 2020
Zhijie Lin
Tsinghua University - School of Economics and Management
Downloads 51 (464,413)

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experience, order selection, sharing economy, collaborative economy, gig economy

18.

Day is the Morning? The Effects of Diurnal Variations and Interaction Modes in Online P2P Lending

Number of pages: 54 Posted: 11 Nov 2020
Yi Wu, Yi Shen, Zhijie Lin and Yuelei Li
Tianjin University - College of Management and Economics, Soochow University - Dongwu Business School, Tsinghua University - School of Economics and Management and Tianjin University - College of Management and Economics
Downloads 26 (587,374)

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bidding amount, bidding speed, time of day, ego depletion theory, interaction modes

19.

Sizzle or Fizzle? Supply and Consumption Dynamics of Home Cooked Food on Sharing Platforms

Number of pages: 23 Posted: 16 Oct 2020
Southern University of Science and Technology, Nanyang Technological University (NTU), Nanjing University, University of Warwick and Tsinghua University - School of Economics and Management
Downloads 22 (613,817)

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obesity, home cooked food, sharing economy, supply and demand

20.

The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment

Luo, X., Tong, S., Lin, Z. and Zhang, C., 2021. The impact of platform protection insurance on buyers and sellers in the sharing economy: a natural experiment. Journal of Marketing, 85(2), pp.50-69.
Number of pages: 20
Temple University, Nanyang Technological University-Information Technology and Operation Management, Tsinghua University - School of Economics and Management and Fudan University, School of Management
Downloads 11

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sharing economy, consumer protection insurance, platform regulation, peer-to-peer, customer retention and acquisition

21.

Individual Sellers' Social Media Participation and Sales Activities in Social Marketplaces: Evidence from a Natural Experiment

Posted: 09 Mar 2021 Last Revised: 14 Jul 2021
Nanyang Technological University-Information Technology and Operation Management, Peking University - Guanghua School of Management, Boston University - Questrom School of Business and Tsinghua University - School of Economics and Management

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social interaction, platform design, natural experiment, information asymmetry, p2p

22.

Competition and Distortion: A Theory of Information Bias on the Peer-to-Peer Lending Market

Posted: 01 Sep 2016 Last Revised: 29 Jul 2020
Zhenhua Wu, Lin Hu, Zhijie Lin and Yong Tan
Arizona State University (ASU) - Economics Department, Australian National University (ANU), Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business

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peer-to-peer lending platforms, information provider, financial intermediaries, information bias, Perfect Bayesian Equilibrium