Elisabeth Honka

University of California, Los Angeles (UCLA) - Anderson School of Management

Assistant Professor of Marketing

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 22,905

SSRN RANKINGS

Top 22,905

in Total Papers Downloads

2,681

SSRN CITATIONS
Rank 9,558

SSRN RANKINGS

Top 9,558

in Total Papers Citations

115

CROSSREF CITATIONS

19

Scholarly Papers (9)

1.

Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry

Number of pages: 55 Posted: 15 Mar 2012 Last Revised: 05 Apr 2014
Elisabeth Honka
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 633 (51,822)
Citation 62

Abstract:

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consumer search, simultaneous search, switching costs, auto insurance industry

2.

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Number of pages: 79 Posted: 27 Oct 2013 Last Revised: 04 Feb 2016
Elisabeth Honka and Pradeep K. Chintagunta
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 572 (58,874)
Citation 33

Abstract:

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Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance

3.

Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry

Number of pages: 56 Posted: 17 Sep 2015 Last Revised: 10 Nov 2016
Elisabeth Honka, Ali Hortacsu and Maria Ana Vitorino
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Department of Economics and INSEAD
Downloads 442 (80,878)
Citation 21

Abstract:

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advertising, banking industry, consumer search, demand estimation

4.

Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network

Number of pages: 40 Posted: 22 Jun 2016 Last Revised: 24 Nov 2018
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 251 (150,377)
Citation 9

Abstract:

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Word-of-Mouth, Observed Adoptions, Social Learning, Product Adoption, Social Networks

5.

Viewing Modus and Media Franchise Engagement

Number of pages: 66 Posted: 15 Jun 2017 Last Revised: 12 Nov 2019
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 248 (152,201)

Abstract:

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Viewing Modus, Media Consumption, Binge-Watching, Media Franchise, Consumer Engagement, Online Movie Streaming

6.

From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network

Number of pages: 58 Posted: 26 Jun 2017 Last Revised: 22 Feb 2021
Mina Ameri, Elisabeth Honka and Ying Xie
University of Pittsburgh - University of Pittsburgh, Katz Graduate School of Business, Students, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 198 (188,403)
Citation 1

Abstract:

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Social Network Formation, Product Adoption, User-Generated Content, Peer Effects

7.

Search Gaps

Number of pages: 73 Posted: 18 Feb 2021 Last Revised: 02 Aug 2021
Raluca Ursu, Qianyun Poppy Zhang and Elisabeth Honka
New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 139 (254,463)

Abstract:

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Sequential Search, Search Fatigue, Search Delay, Online Browsing, Apparel Industry

8.

Consumer Search in the U.S. Auto Industry: The Role of Dealership Visits

Number of pages: 69 Posted: 01 Jan 2020 Last Revised: 31 Aug 2020
Dan Yavorsky, Elisabeth Honka and M. Keith Chen
University of California, Los Angeles (UCLA) - Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 122 (280,899)
Citation 5

Abstract:

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Consumer Search, Automotive Industry

9.

Informational and Non-Informational Advertising Content

Number of pages: 84 Posted: 01 Dec 2020
Yi-Lin Tsai and Elisabeth Honka
University of Delaware - Alfred Lerner College of Business and Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 76 (381,045)

Abstract:

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Advertising, Advertising Content, Purchase Funnel, Auto Insurance Industry