Jacob Suher

University of Texas at Austin - Department of Marketing

Austin, TX

United States

SCHOLARLY PAPERS

2

DOWNLOADS

1,082

SSRN CITATIONS

1

CROSSREF CITATIONS

4

Scholarly Papers (2)

1.

Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety

Suher, Jacob, Raj Raghunathan, and Wayne D. Hoyer (2016), "Eating Healthy or Feeling Empty? How the "Healthy=Less Filling" Intuition Influences Satiety," Journal of the Association for Consumer Research, 1 (1), Forthcoming
Number of pages: 50 Posted: 19 Dec 2015
University of Texas at Austin - Department of Marketing, University of Texas at Austin - Red McCombs School of Business and Independent
Downloads 608 (55,291)

Abstract:

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Satiation, Intuitions, Health, Obesity

2.

Capturing the 'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Number of pages: 50 Posted: 22 Feb 2012 Last Revised: 18 Jan 2013
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing, University of Pittsburgh - Katz Graduate School of Business and University of Texas at Austin - Department of Marketing
Downloads 474 (75,359)
Citation 3

Abstract:

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point-of-purchase behavior, in-store behavior, unplanned consideration, unplanned purchase, video tracking