Qing Chen

National University of Singapore (NUS) - School of Computing

3 Science Drive 2

Singapore 117543

Singapore

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Scholarly Papers (1)

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Do Pepsi Drinkers Talk about Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth

33rd International Conference on Information Systems, Orlando, FL, 2012
Number of pages: 10 Posted: 18 Oct 2012 Last Revised: 10 Dec 2012
Qing Chen, Tuan Q. Phan and Khim Yong Goh
National University of Singapore (NUS) - School of Computing, National University of Singapore (NUS) and National University of Singapore (NUS)
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Abstract:

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word-of-mouth, WOM, social networks, superbowl, advertising