Russell Lacey

Xavier University

Cincinnati, OH 45207

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 15,381

SSRN RANKINGS

Top 15,381

in Total Papers Downloads

3,977

SSRN CITATIONS
Rank 38,509

SSRN RANKINGS

Top 38,509

in Total Papers Citations

8

CROSSREF CITATIONS

12

Scholarly Papers (11)

1.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 2,969 (4,993)
Citation 3

Abstract:

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event marketing, sponsorship, marketing communications, sport marketing, branding

2.

Event Marketing and Sponsorship: Lessons Learned from the Tour De Georgia Cycling Races

CONSUMER BEHAVIOR KNOWLEDGE FOR EFFECTIVE SPORTS AND EVENT MARKETING, Lynn R. Kahle and Angeline G. Close, eds., Routledge, 2010
Number of pages: 37 Posted: 17 Jan 2012
affiliation not provided to SSRN, Xavier University and University of Texas at Austin
Downloads 213 (175,949)

Abstract:

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Sports Marketing, Event Marketing, Sponsorship, Consumer Behavior

3.

Fit Matters? Asymmetrical Impact of Effectiveness for Sponsors and Event Marketers

Sport Marketing Quarterly, Forthcoming
Number of pages: 31 Posted: 02 Mar 2013
Angeline Close Scheinbaum and Russell Lacey
University of Texas at Austin and Xavier University
Downloads 170 (215,325)
Citation 1

Abstract:

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Congruity Theory, Event Marketing, Sponsorship-Linked Marketing, Cycling

4.

How Fit Connects Service Brand Sponsors with Consumers’ Passions for Sponsored Events

International Journal of Sports Marketing and Sponsorship, Forthcoming
Number of pages: 31 Posted: 02 Mar 2013
Russell Lacey and Angeline Close Scheinbaum
Xavier University and University of Texas at Austin
Downloads 162 (224,244)

Abstract:

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5.

The Impact of Repeat Attendance on Sponsorship Effects

Journal of Marketing Communications, Vol. 13, No. 4, pp. 243-255, 2007
Number of pages: 29 Posted: 16 Jan 2012
Xavier University, University of South Alabama, affiliation not provided to SSRN and University of Texas at Austin
Downloads 135 (260,204)

Abstract:

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sponsorship, event marketing, relationship marketing, consumer behavior, sport marketing

6.

'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting'

Journal of Contemporary Issues in Advertising, Forthcoming
Number of pages: 32 Posted: 16 Jan 2012
Angeline Close Scheinbaum and Russell Lacey
University of Texas at Austin and Xavier University
Downloads 96 (330,643)

Abstract:

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affective forecasting theory, event marketing, sponsorship, experience marketing, consumer behavior

7.

The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness

Journal of Business Research, Vol. 63, No. 11, 2010
Number of pages: 32 Posted: 16 Jan 2012 Last Revised: 01 Dec 2014
Xavier University, University of Texas at Austin and affiliation not provided to SSRN
Downloads 94 (335,141)
Citation 2

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cognition, product knowledge, exhibits, event marketing, sponsorship, sport marketing

8.

Visual processing and need for cognition can enhance event-sponsorship outcomes: How sporting event sponsorships benefit from the way attendees process them

Journal of Advertising Research. 55 (2), 206-215.
Number of pages: 20 Posted: 11 Jun 2014 Last Revised: 15 May 2020
University of Texas at Austin, Xavier University and University of Oregon - Charles H. Lundquist School of Business
Downloads 80 (369,889)

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Event marketing, sponsorship, sport, need for cognition, visual processing, mixed method

9.

Social Responsibility and Event-Sponsor Portfolio Fit: Positive Outcomes for Events and Brand Sponsors

European Journal of Marketing. 53(2), 138-163 (2019)
Number of pages: 47 Posted: 03 Oct 2019
University of Texas at Austin, Xavier University and Aspen Institute
Downloads 40 (512,372)
Citation 2

Abstract:

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CSR, sponsorship, marketing, branding, consumer behavior, WOM, affect transfer, social identity, sports marketing, cycling, structural equation modeling, sponsor-event fit

10.

Communicating Corporate Responsibility to Fit Consumer Perceptions: How Sincerity Drives Event and Sponsor Outcomes

Journal of Advertising Research. 57 (4), 410-421, 2017
Number of pages: 28 Posted: 03 Oct 2019
University of Texas at Austin, Xavier University and University of Texas at Austin
Downloads 18 (642,392)

Abstract:

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CSR, Event Marketing, Branding, Sponsorship, Cycling, Sports Marketing, Structural Equation Modeling, Attribution Theory, Field Study, Consumer Psychology

11.

Balancing Act: Proprietary and Non-Proprietary Sponsored Events

Marketing Health Services, Vol. 26, No. 1, pp. 27-32, 2006
Posted: 16 Jan 2012
University of South Alabama, affiliation not provided to SSRN, Xavier University and University of Texas at Austin

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