Joonhyuk Yang

University of Notre Dame - Mendoza College of Business

Notre Dame, IN 46556-5646

United States

SCHOLARLY PAPERS

8

DOWNLOADS

694

SSRN CITATIONS

1

CROSSREF CITATIONS

5

Scholarly Papers (8)

1.

Digitization and Flexibility: Evidence from the South Korean Movie Market

Number of pages: 61 Posted: 12 Jun 2018 Last Revised: 28 Oct 2020
Joonhyuk Yang, Eric Anderson and Brett R. Gordon
Downloads 339 (109,646)
Citation 2

Abstract:

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Digitization, Flexibility, Intermediation, Product Variety, Concentration, Movies

2.

The Heterogeneous Effect of WOM on Product Sales: Why the Effect of WOM Valence Is Mixed?

European Journal of Marketing, Vol. 46, No.11/12, 2012
Number of pages: 18 Posted: 29 Nov 2011 Last Revised: 06 May 2015
University of Notre Dame - Mendoza College of Business, Korea Advanced Institute of Science and Technology (KAIST), Korea Advanced Institute of Science and Technology (KAIST) and KAIST
Downloads 176 (208,899)

Abstract:

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Word of mouth (WOM), WOM valence, motion picture industry, movie industry

3.

Buying and Payment Habits: Using Grocery Data to Predict Credit Card Payments

Number of pages: 63 Posted: 08 Jul 2021 Last Revised: 26 Jul 2021
Jung Youn Lee, Joonhyuk Yang and Eric Anderson
Downloads 97 (328,397)

Abstract:

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Habits, Grocery shopping, Consumer finance, Credit card, Economics of data

4.

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials

Number of pages: 110 Posted: 11 Jan 2021 Last Revised: 13 Jul 2021
University of Notre Dame - Mendoza College of Business, Northwestern University - Kellogg School of Management, Northwestern University and University of Wisconsin-Milwaukee
Downloads 78 (375,228)

Abstract:

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Advertising; Ad-watching; Ad-avoidance; Multimedia Data; Audio Information Retrieval

5.

Advertising as Information for Ranking E-Commerce Search Listings

Number of pages: 30
Joonhyuk Yang, Navdeep S. Sahni and Harikesh Nair
University of Notre Dame - Mendoza College of Business, Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 4

Abstract:

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Advertising as information, Search engines, New products, Platform businesses, E-Commerce, Field-experiments

6.

Commercial Success through Commercials? Advertising and Pay TV Operators

Journal of Marketing Research, forthcoming
Posted: 28 Jun 2019 Last Revised: 09 Jun 2021
University of Notre Dame - Mendoza College of Business, Northwestern University, Kellogg School of Management and University of Chicago

Abstract:

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Advertising, Television service market, Cost advantage, Border strategy

7.

Seasonality in the Non-U.S. Motion Picture Industry: A Case of South Korea

Journal of Media Economics, 27(1), 38-55, 2014
Posted: 05 Nov 2014 Last Revised: 06 May 2015
Joonhyuk Yang and Wonjoon Kim
University of Notre Dame - Mendoza College of Business and Korea Advanced Institute of Science and Technology (KAIST)

Abstract:

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seasonality, motion picture, movie, Hollywood

8.

Measuring User Similarity Using Electric Circuit Analysis: Application to Collaborative Filtering

PlOS one, 7(11), e49126, 2012
Posted: 09 Sep 2013 Last Revised: 06 May 2015
Joonhyuk Yang, Jinwook Kim, Wonjoon Kim and Younghwan Kim
University of Notre Dame - Mendoza College of Business, Pohang University of Science and Technology (POSTECH), Korea Advanced Institute of Science and Technology (KAIST) and Pohang University of Science and Technology (POSTECH)

Abstract:

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collaborative filtering, electric circuit analysis, recommendation systems