Joel Steckel

New York University (NYU) - Department of Marketing

Prof.

Tisch Hall

40 W 4 St.

New York, NY 10012

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 18,844

SSRN RANKINGS

Top 18,844

in Total Papers Downloads

3,275

SSRN CITATIONS
Rank 38,467

SSRN RANKINGS

Top 38,467

in Total Papers Citations

14

CROSSREF CITATIONS

6

Scholarly Papers (10)

1.

When Do Purchase Intentions Predict Sales?

Number of pages: 47 Posted: 21 Nov 2006
Vicki Morwitz, Joel Steckel and Alok Gupta
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 1,026 (26,682)
Citation 8

Abstract:

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Purchase intentions, Sales Forecasting, Meta-Analysis, Marketing Research

The Max-Min-Min Principle of Product Differentiation

Number of pages: 36 Posted: 01 Feb 1997
Asim Ansari, Nicholas Economides and Joel Steckel
Columbia Business School - Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing
Downloads 933 (30,112)
Citation 2

Abstract:

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The Max-Min-Min Principle of Product Differentiation

Journal Of Regional Science, 1997
Posted: 16 Apr 1997
Asim Ansari, Nicholas Economides and Joel Steckel
Columbia Business School - Marketing, New York University - Leonard N. Stern School of Business - Department of Economics and New York University (NYU) - Department of Marketing

Abstract:

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3.

Testing for Trademark Dilution in Court and in the Lab

University of Chicago Law Review, Forthcoming, NYU Law and Economics Research Paper No. 18-06
Number of pages: 41 Posted: 29 Apr 2017 Last Revised: 11 Apr 2018
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 490 (71,443)
Citation 1

Abstract:

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trademark, dilution, experiment, law and economics, experimental economics, behavioral economics

4.

A Multiple Ideal Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework

Number of pages: 40 Posted: 23 Oct 2001
Jack K. H. Lee, K. Sudhir and Joel Steckel
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, Yale School of Management and New York University (NYU) - Department of Marketing
Downloads 389 (93,799)
Citation 5

Abstract:

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Multidimensional Scaling, Variety Seeking, Inertia

5.

The Role of Consumer Uncertainty in Trademark Law: An Experimental and Theoretical Investigation

Number of pages: 52 Posted: 28 May 2021
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 246 (153,296)

Abstract:

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trademark, trade dress, experiment, empirical, confusion

6.

The Science of Proving Trademark Dilution

109 Trademark Reporter 955 (2019), NYU Law and Economics Research Paper No. 19-46
Number of pages: 22 Posted: 18 Dec 2019 Last Revised: 22 Dec 2019
New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
Downloads 96 (330,600)

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trademark, dilution, experiment, IP, intellectual property, law and economics

7.

Dynamic Influences on Individual Choice Behavior

Marketing Letters, 8:3 (1997): 349-360
Number of pages: 12 Posted: 21 Jan 2015
University of Pennsylvania - Marketing Department, University of California, Berkeley - Marketing Group, University of Michigan at Ann Arbor - Marketing, Tel Aviv University - Eitan Berglas School of Economics, University of Pennsylvania - Marketing Department, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Policy Area, Duke University - Fuqua School of Business, Rice University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and New York University (NYU) - Department of Marketing
Downloads 47 (481,134)

Abstract:

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8.

On the Creation of Acceptable Conjoint Analysis Experimental Designs

Decision Sciences, Volume 22, Issue 2, pages 435–442
Number of pages: 8 Posted: 01 Jun 2016
Joel Steckel, Wayne S. DeSarbo and Vijay Mahajan
New York University (NYU) - Department of Marketing, Pennsylvania State University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 18 (642,316)

Abstract:

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Marketing Research, Product Design, Performance, Decision Processes

9.

A Friction Model for Describing and Forecasting Price Changes

Marketing Science Vol. 6, No. 4, pp. 299-319, Fall 1987
Number of pages: 21 Posted: 27 May 2016
Pennsylvania State University, Cornell University - Samuel Curtis Johnson Graduate School of Management, New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and New York University (NYU)
Downloads 17 (649,335)
Citation 2

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friction model, price changes, price reaction, description, forecasting

10.

A Stochastic Multidimensional Scaling Procedure for the Empirical Determination of Convex Indifference Curves for Preference/Choice Analysis

Psychometrika, Volume 56, Issue 2, pp 279-307
Number of pages: 29 Posted: 01 Jun 2016
Wayne S. DeSarbo, Kamel Jedidi and Joel Steckel
Pennsylvania State University, Columbia Business School - Marketing and New York University (NYU) - Department of Marketing
Downloads 13 (678,799)

Abstract:

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multidimensional scaling, paired comparisons data, maximum likelihood estimation, microeconomics, consumer psychology