Tharmi

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The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Tharmi and Samithamby Senthilnathan
affiliation not provided to SSRN and International Training Institute
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brand equity, purchase intention, decision making process