Michael Peterson

Booz & Company

Partner / Vice President

101 Park Avenue

New York, NY 10178

United States

SCHOLARLY PAPERS

3

DOWNLOADS

236

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Multi-Channel Customer Management: Delighting Consumers, Driving Efficiency

Journal of Direct, Data and Digital Marketing Practice, Vol. 12, No. 1, pp. 10-15, July 2010
Number of pages: 6 Posted: 31 Jul 2011
Booz & Company, WHU Otto Beisheim School of Management, Booz & Company and Booz & Company
Downloads 236 (156,004)
Citation 1

Abstract:

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customer service, sales, customer insight, multi-channel, customer lifecycle management, CRM

2.

Online Customers, Digital Marketing: The CMO-CIO Connection

Journal of Direct, Data and Digital Marketing Practice, Vol. 11, No. 3, pp. 219-221, January 2010
Posted: 31 Jul 2011
Booz & Company, Booz & Company, WHU Otto Beisheim School of Management and Booz & Company

Abstract:

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CRM, online, e-commerce, marketing, IT architecture

3.

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators

Journal of Advertising Research, Vol. 49, No. 1, pp. 54-61, March 2009
Posted: 31 Jul 2011
WHU Otto Beisheim School of Management, Booz & Company, Booz & Company and Booz & Company

Abstract:

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Mobile, Marketing, Telecommunications, MVNO, MVNE