Klaus Hölbling

Booz & Company

Partner / Vice President

101 Park Avenue

New York, NY 10178

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators

Journal of Advertising Research, Vol. 49, No. 1, pp. 54-61, March 2009
Posted: 31 Jul 2011
WHU Otto Beisheim School of Management, Booz & Company, Booz & Company and Booz & Company

Abstract:

Loading...

Mobile, Marketing, Telecommunications, MVNO, MVNE