Zhenling Jiang

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 44,173

SSRN RANKINGS

Top 44,173

in Total Papers Downloads

1,228

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (7)

1.

Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors

Marketing Science, Forthcoming
Number of pages: 46 Posted: 12 Jan 2017 Last Revised: 05 Sep 2020
Zhenling Jiang, Tat Chan, Hai Che and Youwei Wang
University of Pennsylvania - The Wharton School, Washington University in St. Louis - John M. Olin Business School, Indiana University - Kelley School of Business and Fudan University - School of Management
Downloads 347 (104,594)

Abstract:

Loading...

consumer retargeting, consumer search, sequential search, online shopping

2.

Estimating Parameters of Structural Models Using Neural Networks

USC Marshall School of Business Research Paper
Number of pages: 46 Posted: 09 Dec 2019 Last Revised: 23 Apr 2021
Yanhao 'Max' Wei and Zhenling Jiang
University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 286 (128,571)

Abstract:

Loading...

structural estimation, computational costs, neural networks, machine learning, market entry, choice models.

3.

Can Non-Tiered Customer Loyalty Programs Be Profitable?

Marketing Science, forthcoming
Number of pages: 49 Posted: 08 Apr 2016 Last Revised: 08 Sep 2020
Rice University - Jones Graduate School of Business, University of Pennsylvania - The Wharton School, Olin Business School - Washington University in St. Louis and Olin School - Washington University in St. Louis
Downloads 274 (134,489)
Citation 1

Abstract:

Loading...

Loyalty Program, CRM

4.

An Empirical Bargaining Model with Left-digit Bias – A Study on Auto Loan Monthly Payments

Number of pages: 46 Posted: 06 Sep 2019 Last Revised: 30 Jul 2020
Zhenling Jiang
University of Pennsylvania - The Wharton School
Downloads 186 (194,744)
Citation 3

Abstract:

Loading...

Bargaining, Left-digit Bias, Auto Finance, Dealer Compensation

5.

The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax

Number of pages: 44 Posted: 14 Apr 2020 Last Revised: 01 Apr 2021
Tat Chan, Naser Hamdi, Xiang Hui and Zhenling Jiang
Washington University in St. Louis - John M. Olin Business School, Equifax, Inc., Washington University in St. Louis - John M. Olin Business School and University of Pennsylvania - The Wharton School
Downloads 89 (339,760)
Citation 1

Abstract:

Loading...

Inclusive Access to Credit; Digitization; Verification Cost; Information Asymmetry

6.

Designing Dealer Compensation in the Auto Loan Market: Implications from a Policy Experiment

Number of pages: 32 Posted: 19 Oct 2020
Zhenling Jiang, Yanhao 'Max' Wei, Tat Chan and Naser Hamdi
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, Washington University in St. Louis - John M. Olin Business School and Equifax, Inc.
Downloads 46 (475,688)

Abstract:

Loading...

auto loan, interest-rate markup, dealer compensation, consumer protection, Nash bargaining

7.

How Does Bonus Payment Affect the Demand for Auto Loans and Their Delinquency?

forthcoming, Journal of Marketing Research
Posted: 25 Jan 2018 Last Revised: 23 Mar 2021
Zhenling Jiang, Dennis Zhang and Tat Chan
University of Pennsylvania - The Wharton School, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School

Abstract:

Loading...

Consumer Financial Decision Making, Bonus, Auto Loan Demand, Delinquency Risk