Gülen Sarial-Abi

Bocconi University

Via Sarfatti, 25

Milan, MI 20136

Italy

SCHOLARLY PAPERS

5

DOWNLOADS

620

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (5)

1.

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Journal of Consumer Research, Forthcoming
Number of pages: 19 Posted: 17 Jul 2011 Last Revised: 07 Oct 2013
Aner Sela, S. Christian Wheeler and Gülen Sarial-Abi
University of Florida - Department of Marketing, Stanford Graduate School of Business and Bocconi University
Downloads 391 (94,622)

Abstract:

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Language, implicature, brand attitudes, persuasion, attribution

2.

Effect of Regulatory Focus on Selective Information Processing

Journal of Consumer Research, Forthcoming
Number of pages: 63 Posted: 19 Jul 2011
Yeosun Yoon, Gülen Sarial-Abi and Zeynep Gurhan-Canli
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Bocconi University and Koc University
Downloads 229 (166,093)

Abstract:

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Regulatory Focus, Information Processing, Information Load

3.

Do Financial Restrictions Deteriorate or Improve Self-Control?

Posted: 27 Jul 2017
Gülen Sarial-Abi
Bocconi University

Abstract:

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Financial Restrictions, Self-Regulation, Mindfulness

4.

Getting Personal Power from Heroes: Effects of Heroes on Mitigating Meaning Threats

Posted: 27 Jul 2017
Gülen Sarial-Abi
Bocconi University

Abstract:

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Threats; Heroes; Compensatory Consumption; Power

5.

Talking about Brands Online: Self-Inclusiveness Affects What Is Liked and Shared

Posted: 27 Jul 2017
Gülen Sarial-Abi
Bocconi University

Abstract:

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Language, Self-Inclusion, Emotions, Social Media, Brands