Punit Kumar Kedia

University of Pennsylvania

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

2

DOWNLOADS

16

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

On the Insensitivity of Brand-Choice Simulations to Attribute Importance Weights

Decision Sciences Volume 11, Issue 3, pages 439-450, 1980
Number of pages: 12 Posted: 30 Mar 2016
Paul E. Green, Wayne S. DeSarbo and Punit Kumar Kedia
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Pennsylvania State University and University of Pennsylvania
Downloads 10 (701,896)

Abstract:

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Attitude Theory, Consumer Behavior, Marketing Research, Utility Theory

2.

Reply to: 'On the Sensitivity of Brand Choice Simulations to Attribute Importance Weights'

Decision Sciences 12(3) pp 517-521
Number of pages: 5 Posted: 09 May 2016
Paul E. Green, Wayne S. DeSarbo and Punit Kumar Kedia
University of Pennsylvania, The Wharton School, Marketing Department (Deceased), Pennsylvania State University and University of Pennsylvania
Downloads 6 (733,069)

Abstract:

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Attitude Theory, Decision Processes, Marketing Research, and Simulation