Zheng Fang

Sichuan University - Business School

China

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 14,790

SSRN RANKINGS

Top 14,790

in Total Papers Downloads

4,115

SSRN CITATIONS
Rank 8,500

SSRN RANKINGS

Top 8,500

in Total Papers Citations

115

CROSSREF CITATIONS

39

Scholarly Papers (15)

1.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,305 (18,665)
Citation 23

Abstract:

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mobile advertising, hyper-contextual targeting, crowdedness, field study, new technology

2.

Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming. , Fox School of Business Research Paper
Number of pages: 30 Posted: 13 Aug 2019
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Temple University, Nanyang Technological University-Information Technology and Operation Management, Sichuan University - Business School and Fudan University
Downloads 552 (61,533)

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artificial intelligence, chatbot, conversational commerce, new technology, disclosure

3.

Covariance Matrix Estimation Via Network Structure

Number of pages: 35 Posted: 20 Mar 2016
Peking University - Guanghua School of Management, Sichuan University - Business School, Peking University - Guanghua School of Management and University of California, Davis - Graduate School of Management
Downloads 339 (109,543)

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Adjacency Matrix; Bayesian Information Criterion; Covariance Estimation; Covariance Regression Network Model; High Dimensional Data

4.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 304 (123,211)
Citation 28

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mobile commerce; mobile targeting; randomized field experiment

5.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 264 (142,746)
Citation 1

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Cause Marketing, Social Responsibility, Warm-Glow, Discounts, Field Experiment

6.

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Journal of Marketing Research, 52 (October 2015), 726-735, Fox School of Business Research Paper No. 14-030
Number of pages: 10 Posted: 21 May 2014 Last Revised: 22 Nov 2017
Nathan M. Fong, Zheng Fang and Xueming Luo
Temple University - Department of Marketing and Supply Chain Management, Sichuan University - Business School and Temple University
Downloads 263 (143,290)
Citation 18

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Mobile commerce, Mobile targeting, Competitive targeting, Real-time targeting, Locational Targeting, Randomized field experiment

7.

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Information Systems Research, 26(3), 552-564. DOI: 10.1287/isre.2015.0586
Number of pages: 30 Posted: 21 Dec 2016 Last Revised: 03 Jan 2017
Sichuan University - Business School, Boston University - Department of Management Information Systems, Temple University and Fudan University
Downloads 244 (154,300)
Citation 6

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mobile computing; mobile promotion; location-based mobile promotion; advertising; dynamic impact; randomized field experiment

8.
Downloads 221 (169,715)
Citation 22

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 208 (179,472)

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competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 13 (703,720)
Citation 12

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9.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 170 (215,029)
Citation 11

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self-signaling, discrete-choice games of incomplete information, behavioral economics, prosocial behavior, cause marketing

10.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 146 (244,236)
Citation 5

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prosocial behavior, self-signaling, behavioral economics

11.

The Power of Non-Monetary Incentive: Experimental Evidence from P2P Lending in China

Number of pages: 67 Posted: 24 Jun 2019 Last Revised: 31 Oct 2019
Francesca Brusa, Xueming Luo and Zheng Fang
Temple University - Fox School of Business, Temple University and Sichuan University - Business School
Downloads 112 (297,826)

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Peer-to-Peer Lending, Incentives, Loan Payments, Reputational Concerns, China

12.

Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

Journal of Marketing, Forthcoming
Number of pages: 51 Posted: 21 Nov 2020
Xueming Luo, Marco Qin, Zheng Fang and Zhe Qu
Temple University, Fox School of Business, Temple University, Sichuan University - Business School and Fudan University
Downloads 97 (330,219)
Citation 2

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Artificial Intelligence, AI Coach, Salesforce Management, Sales Training, New Technology, Aversion, Information Overload

13.

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence from Chinese Mobile Phone Markets

Zheng Fang, Xueming Luo, and Minhua Jiang (2012), “Quantifying the Dynamic Effects of Service Recovery on Customer satisfaction: Evidence from Chinese Mobile Phone Markets,” Journal Service Research, Forthcoming
Number of pages: 43 Posted: 03 May 2013
Zheng Fang, Xueming Luo and Minghua Jiang
Sichuan University - Business School, Temple University and Peking University
Downloads 76 (380,424)

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Marketing Dynamics, Customer Satisfaction, Service Recovery, VAR, Bayesian Estimation

14.

Self-Signaling and Prosocial Behavior: A Cause Marketing Mobile Field Experiment

NBER Working Paper No. w21475
Number of pages: 42 Posted: 25 Aug 2015 Last Revised: 07 Mar 2021
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 13 (678,002)

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15.

The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance

Tong et. al. 2021, "The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance ", Strategic Management Journal, Forthcoming
Number of pages: 46 Posted: 08 Jul 2021
Siliang Tong, Nan Jia, Xueming Luo and Zheng Fang
Nanyang Technological University-Information Technology and Operation Management, University of Southern California - Marshall School of Business, Temple University and Sichuan University - Business School
Downloads 9 (708,879)

Abstract:

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Artificial Intelligence, Employee Productivity, Employee Performance Feedback, Employee Perceptual Bias, Field Experiment, New Technology in Management