Qiang Liu

Purdue University - Krannert School of Management

Associate Professor

1310 Krannert Building

West Lafayette, IN 47907-1310

United States

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 30,943

SSRN RANKINGS

Top 30,943

in Total Papers Downloads

1,930

SSRN CITATIONS
Rank 25,635

SSRN RANKINGS

Top 25,635

in Total Papers Citations

25

CROSSREF CITATIONS

12

Scholarly Papers (12)

1.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
University of Connecticut, Purdue University - Krannert School of Management and University of Chicago
Downloads 350 (105,647)
Citation 3

Abstract:

Loading...

pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

2.

The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests: Empirical Findings and Public Policy Implications

International Journal of Research in Marketing, Forthcoming, Johnson School Research Paper Series No. 26-11
Number of pages: 40 Posted: 11 Apr 2011 Last Revised: 19 Sep 2014
Qiang Liu and Sachin Gupta
Purdue University - Krannert School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 309 (121,077)
Citation 4

Abstract:

Loading...

advertising, pharmaceuticals, health care, DTCA, econometrics

3.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Purdue University - Krannert School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Connecticut
Downloads 281 (133,848)
Citation 8

Abstract:

Loading...

pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

4.

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Liu, Q., Steenburgh, T. J., and Gupta, S. (2015). The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, vol. 34 (1), 144-159. , Darden Business School Working Paper No. 1923329, Harvard Business School Marketing Unit Working Paper No. 12-012
Number of pages: 44 Posted: 06 Sep 2011 Last Revised: 30 Nov 2015
Purdue University - Krannert School of Management, University of Virginia - Darden Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 233 (161,346)
Citation 8

Abstract:

Loading...

Choice Models, Invariant Proportion of Substitution, Random Coefficient Logit, Generalized Extreme Value, Spillover

5.

A Micro-level Diffusion Model for New Drug Adoption

Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Number of pages: 31 Posted: 05 Apr 2011 Last Revised: 16 Sep 2012
Qiang Liu and Sachin Gupta
Purdue University - Krannert School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 229 (164,015)

Abstract:

Loading...

6.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 12 Mar 2020
Purdue University - Krannert School of Management, University of Connecticut and Purdue University
Downloads 167 (218,300)
Citation 2

Abstract:

Loading...

pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care

7.

Structural Models of the Prescription Drug Market

Published in Foundations and TrendsĀ® in Marketing, vol.13(1), pp.1-76, 2019. DOI: 10.1561/1700000050., Johns Hopkins Carey Business School Research Paper No. 19-01
Number of pages: 76 Posted: 01 Apr 2019 Last Revised: 10 Apr 2020
Johns Hopkins University - Carey Business School, Johns Hopkins University - Carey Business School and Purdue University - Krannert School of Management
Downloads 151 (237,504)
Citation 2

Abstract:

Loading...

Structural Models, Pharmaceutical Industry, Prescription Drugs, Detailing, Direct-to-consumer Advertising, Clinical Trials, Publicity

8.

Ask Your Doctor Whether This Product Is Right for You: A Bayesian Joint Model for Patient Drug Requests and Physician Prescriptions

Journal of the Royal Statistical Society: Series A, Forthcoming, IIM Bangalore Research Paper No. 526
Number of pages: 46 Posted: 09 Nov 2016 Last Revised: 07 Apr 2020
Bhuvanesh Pareek, Qiang Liu and Pulak Ghosh
Indian Institute of Management (IIM), Indore, Purdue University - Krannert School of Management and Indian Institute of Management (IIMB), Bangalore
Downloads 98 (325,929)
Citation 2

Abstract:

Loading...

Zero-inflated, Bayesian joint model, Health care, DTCA, Advertising, Doctor patient interaction

9.

Rare Disease Detection and Physician Targeting: A Factor Graph Machine Learning Approach for Niche Market Targeting

Number of pages: 38 Posted: 26 Mar 2020 Last Revised: 13 Apr 2020
Advanced Analytics, Purdue University - Krannert School of Management, Shanghai University of Finance and Economics, Advanced Analytics at IQVIA and Advanced Analytics at IQVIA
Downloads 60 (431,033)

Abstract:

Loading...

factor graph, machine learning, healthcare, big data, rare disease, physician targeting

10.

Donors, Buyers, and Information Disclosure in Crowdfunding Markets: A Case of Platform Split-up

Number of pages: 62 Posted: 07 Jan 2021 Last Revised: 09 Feb 2021
Lu Yan, Ting Zhu and Qiang Liu
Purdue University, Krannert School of Management, Purdue University - Krannert School of Management and Purdue University - Krannert School of Management
Downloads 33 (546,648)

Abstract:

Loading...

platform, crowdfunding, information asymmetry, donors, buyers, information disclosure

11.

Crowdfunding Project Design: Optimal Product Menu and Funding Target

Accepted at Production and Operations Management
Number of pages: 32 Posted: 18 May 2021
Purdue University - Krannert School of Management, ZUEL and University of California, Riverside - School of Business Administration
Downloads 19 (634,376)

Abstract:

Loading...

crowdfunding, product line design, price discrimination, funding target

12.

Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening

Journal of Marketing Research (Forthcoming)
Posted: 08 Jul 2021
Chen Zhou, Manpreet Gill and Qiang Liu
University of South Carolina, University of South Carolina - Department of Marketing and Purdue University - Krannert School of Management

Abstract:

Loading...

crowd screening, service employee empowerment, crowdfunding offline outcomes, K-12 education, education crowdfunding