Priyali Rajagopal

affiliation not provided to SSRN

SCHOLARLY PAPERS

3

DOWNLOADS

97

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

A New Bayesian Spatial Model for Brand Positioning

Journal of Modelling in Management, Forthcoming
Number of pages: 45 Posted: 22 Jun 2016
University of Kentucky - Marketing and Supply Chain, affiliation not provided to SSRN, Southern Methodist University (SMU) - Marketing Department and Pennsylvania State University
Downloads 97 (327,905)

Abstract:

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Multidimensional Unfolding Model, Weighted Unfolding Model, Bayesian Dimension Selection

2.

A New Heterogeneous Multidimensional Unfolding Procedure

Psychometrika, Volume 77, Issue 2, pp 263-287, 2012
Posted: 19 Jun 2016
Joonwook Park, Wayne S. DeSarbo and Priyali Rajagopal
University of Kentucky - Marketing and Supply Chain, Pennsylvania State University and affiliation not provided to SSRN

Abstract:

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multidimensional unfolding, dimension selection, Bayesian multidimensional scaling, consumer psychology, heterogeneity

3.

I Imagine I Experience, I Like: The False Experience Effect

Posted: 16 Jan 2011
Priyali Rajagopal and Nicole Votolato Montgomery
affiliation not provided to SSRN and College of William and Mary

Abstract:

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False memories, Imagery