María Pérez Mantecón

University of Vigo

E.U. de Enx. Técn. Industrial.

Vigo, Pontevedra E-36200

Spain

  • University of Vigo

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Economic Conditions and Changes in the Financial Valuation of a Brand (Coyuntura Económica y Variación en la Valoración Financiera de una Marca)

Number of pages: 15 Posted: 03 Dec 2010
María Pérez Mantecón and Ángel Barajas
University of Vigo and National Research University Higher School of Economics, SPB
Downloads 217 (167,074)

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Brand value, Hirose, Economic conditions, finance

2.

El Método Hirose de Valoración Financiera de Marcas y sus Limitaciones: Aplicación al Caso Adolfo Domínguez (Hirose Method for Brand Valuation and Its Limitations: Application to Adolfo Dominguez Case)

Harvard Deusto Business Research Vol. 1, No. 1, pp. 52-62, May 2012
Number of pages: 11 Posted: 30 Jun 2012 Last Revised: 14 Oct 2014
Ángel Barajas and María Pérez Mantecón
National Research University Higher School of Economics, SPB and University of Vigo
Downloads 157 (222,773)

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Valuation, brand, Hirose method, economic situation