ZhiYan Wu

Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management

No. 1900, Wenxiang Road

Shanghai, 201620

China

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 43,414

SSRN RANKINGS

Top 43,414

in Total Papers Downloads

1,232

SSRN CITATIONS

5

CROSSREF CITATIONS

3

Scholarly Papers (6)

1.

A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands

Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
Number of pages: 12 Posted: 20 Oct 2014
Rochester Institute of Technology, DePaul University and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Downloads 398 (88,073)
Citation 3

Abstract:

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brand culture, brand development, brand literacy, China, luxury, case study, Shang Xia

2.

A Brand Culture Approach to Chinese Cultural Heritage Brands

Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, Forthcoming.
Number of pages: 29 Posted: 13 Apr 2015
Rochester Institute of Technology, DePaul University and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Downloads 210 (172,355)

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Brand culture, branding, brand development, brand management, case study, China, Chinese branding, cultural heritage brand, luxury

3.

Global Cultural Branding Through the Investment of Historical Culture: A Case Study of the Beijing Olympics Opening Ceremony

Number of pages: 26 Posted: 01 Oct 2011
Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management, DePaul University and Rochester Institute of Technology
Downloads 198 (182,027)
Citation 6

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Cultural Branding, Chinese Brand Developement, Global Branding

4.

The Brand Culture of Shanghai Tang: An Aspiring Global Brand

International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
Number of pages: 34 Posted: 15 Jun 2013 Last Revised: 11 Jun 2014
Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management, DePaul University and Rochester Institute of Technology
Downloads 154 (226,357)

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5.

The Past as a Strategic Branding Resource: A Case Study of Jay Chou, a Successful Chinese Music Artist

University of Exeter Discussion Papers in Management Paper No. 08/01
Number of pages: 18 Posted: 09 Dec 2011
ZhiYan Wu and Janet L. Borgerson
Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management and DePaul University
Downloads 146 (236,352)

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Chinese brands, Chinese brand developemnt

6.

Fashion Systems and Symbolic Production from Historical Chinese Culture: Creating and Managing Global Chinese Brands

ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Association for Consumer Research, 2010
Number of pages: 8 Posted: 04 Apr 2011
Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management, DePaul University and Rochester Institute of Technology
Downloads 126 (265,307)

Abstract:

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Brands, Branding, Consumer Culture, Fashion, Fashion Systems, China, Olympics