James E. Harris

Saint Norbert College - Business Administration

De Pere, WI 54115

United States

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Scholarly Papers (1)

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Market Mavens: Model Building for Measuring Consumer Expert Knowledge

Marketing Management Association, MBAA Conference, Chicago, March 2010
Number of pages: 6 Posted: 07 Jul 2010
Wolfgang Grassl and James E. Harris
St. Norbert College and Saint Norbert College - Business Administration
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Abstract:

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Market mavens, experts, consumer knowledge