Chang Hee Park

Binghamton University, SUNY

P. O. Box 6000

Binghamton, NY 13902-6000

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

A Multi-Category Customer Base Analysis

International Journal of Research in Marketing, 31 (3), 266-279 (2014)
Posted: 16 Apr 2013 Last Revised: 06 Aug 2015
Chang Hee Park, Young-Hoon Park and David A. Schweidel
Binghamton University, SUNY, Cornell University - Samuel Curtis Johnson Graduate School of Management and McDonough School of Business, Georgetown University

Abstract:

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Customer base analysis, Timing models, Multi-category choice models, Latent space models, Bayesian estimation

2.

Investigating Purchase Conversion by Uncovering Online Visit Patterns

Marketing Science, 35 (6), 894-914, 2016
Posted: 03 Oct 2010 Last Revised: 12 Apr 2017
Chang Hee Park and Young-Hoon Park
Binghamton University, SUNY and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

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Online shopping behavior, Timing models, Changepoint models, Pattern analysis, Bayesian estimation