Pranav Jindal

UNC Kenan-Flagler Business School

Assistant Professor of Marketing

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

8

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SSRN CITATIONS
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Top 20,568

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24

CROSSREF CITATIONS

26

Scholarly Papers (8)

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 478 (72,847)
Citation 1

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Journal of Marketing
Number of pages: 56 Posted: 02 Mar 2018 Last Revised: 04 Dec 2020
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 303 (123,073)
Citation 1

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, line length, marketing mix, shopping costs

2.

The Importance of Price Beliefs in Consumer Search

Journal of Marketing Research
Number of pages: 71 Posted: 16 Aug 2018 Last Revised: 04 Dec 2020
Pranav Jindal and Anocha Aribarg
UNC Kenan-Flagler Business School and University of Michigan at Ann Arbor - Stephen M. Ross School of Business
Downloads 209 (179,107)
Citation 3

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Consumer search, price beliefs, rational expectations, Bayesian updating, search costs, sequential search

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 197 (188,985)
Citation 1

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conjoint analysis, diffusion models, durable goods adoption, dynamic discrete choice models, identification of discount factors

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

NBER Working Paper No. w18393
Number of pages: 47 Posted: 15 Sep 2012
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 8 (746,359)
Citation 1

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4.

Risk Preferences and Demand Drivers of Extended Warranties

Marketing Science, Forthcoming
Number of pages: 42 Posted: 03 Jan 2013 Last Revised: 26 Jul 2014
Pranav Jindal
UNC Kenan-Flagler Business School
Downloads 193 (192,595)
Citation 3

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extended warranties, product insurance, prospect theory, loss aversion, risk aversion, insurance pricing, price discrimination

5.

Perceived vs. Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Journal of Marketing Research
Number of pages: 60 Posted: 18 Jun 2018 Last Revised: 09 Jul 2021
Pranav Jindal
UNC Kenan-Flagler Business School
Downloads 174 (210,931)

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price negotiations, bargaining, advertised reference prices (ARP), initial perceived discount, anchoring, behavioral economics, comparative price advertising

6.

To Bargain or Not to Bargain - The Role of Fixed Costs in Price Negotiations

Number of pages: 46 Posted: 27 Jul 2014 Last Revised: 06 Aug 2018
Pranav Jindal and Peter Newberry
UNC Kenan-Flagler Business School and University of Georgia - C. Herman and Mary Virginia Terry College of Business - Department of Economics
Downloads 154 (233,918)
Citation 13

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bargaining, fixed pricing, Nash equilibrium, bargaining costs, price discrimination

7.

The Profitability of Revenue-Based Quotas under Price Negotiation

Management Science
Number of pages: 68 Posted: 19 Jul 2017 Last Revised: 02 Mar 2021
Pranav Jindal and Peter Newberry
UNC Kenan-Flagler Business School and University of Georgia - C. Herman and Mary Virginia Terry College of Business - Department of Economics
Downloads 71 (395,479)

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salespeople, bargaining, compensation structure, quota, price delegation, pricing

8.

Does Bargaining Increase Product Valuation? The Upside of Bargaining Costs

Number of pages: 48 Posted: 18 Feb 2021
Preyas S. Desai and Pranav Jindal
Duke University - Fuqua School of Business and UNC Kenan-Flagler Business School
Downloads 33 (547,157)
Citation 1

Abstract:

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price negotiations, fixed pricing, product valuation, behavioral economics, sunk cost fallacy, cognitive dissonance