Florian Gröne

WHU Otto Beisheim School of Management

Alumnus

Burgplatz 2

Vallendar, 56179

Germany

http://www.whu.edu/ue

Booz & Company

Principal (Mitglied der Geschäftsleitung)

Anna-Louisa-Karsch Str. 2

Berlin, 10178

Germany

http://www.booz.com/de

SCHOLARLY PAPERS

7

DOWNLOADS

238

SSRN CITATIONS

1

CROSSREF CITATIONS

4

Scholarly Papers (7)

1.

Multi-Channel Customer Management: Delighting Consumers, Driving Efficiency

Journal of Direct, Data and Digital Marketing Practice, Vol. 12, No. 1, pp. 10-15, July 2010
Number of pages: 6 Posted: 31 Jul 2011
Booz & Company, WHU Otto Beisheim School of Management, Booz & Company and Booz & Company
Downloads 236 (156,004)
Citation 1

Abstract:

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customer service, sales, customer insight, multi-channel, customer lifecycle management, CRM

2.

Changing Vertical Integration Strategies under Pressure from Foreign Competition: The Case of US and German Multinationals

Journal of Management Studies, Vol. 46, Issue 2, pp. 269-307, March 2009
Number of pages: 39 Posted: 19 Jan 2009
Thomas Hutzschenreuter and Florian Gröne
WHU - Otto Beisheim School of Management and WHU Otto Beisheim School of Management
Downloads 2 (752,090)
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3.

Corporate Strategic Responses to Foreign Entry: Insights from Prospect Theory

Multinational Business Review, vol. 22, no. 3, pp. 294-323, 2014
Posted: 17 Apr 2015
WHU - Otto Beisheim School of Management, Aarhus University, Department of Management, WHU Otto Beisheim School of Management and University of Calgary - Haskayne School of Business

Abstract:

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Prospect theory, International diversification, Product diversification, Foreign competition, Strategic response

4.

Social CRM: How Companies Can Link into the Social Web of Consumers

Journal of Direct, Data and Digital Marketing Practice, Vol. 13, No. 1, pp. 3-10, 2011
Posted: 01 Aug 2011
Booz & Company, WHU Otto Beisheim School of Management, Booz & Company, Booz & Company and Booz & Company

Abstract:

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CRM, social media, online, web, consumer industries

5.

Online Customers, Digital Marketing: The CMO-CIO Connection

Journal of Direct, Data and Digital Marketing Practice, Vol. 11, No. 3, pp. 219-221, January 2010
Posted: 31 Jul 2011
Booz & Company, Booz & Company, WHU Otto Beisheim School of Management and Booz & Company

Abstract:

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CRM, online, e-commerce, marketing, IT architecture

6.

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators

Journal of Advertising Research, Vol. 49, No. 1, pp. 54-61, March 2009
Posted: 31 Jul 2011
WHU Otto Beisheim School of Management, Booz & Company, Booz & Company and Booz & Company

Abstract:

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Mobile, Marketing, Telecommunications, MVNO, MVNE

7.

In-Memory Analytics – Strategies for Real-Time CRM

Journal of Database Marketing & Customer Strategy Management, Vol. 18, No. 2, pp. 129-136, 2011
Posted: 31 Jul 2011
Olaf Acker, Florian Gröne, Adrian Blockus and Carsten Bange
Booz & Company, WHU Otto Beisheim School of Management, Booz & Company and Business Application Research Center (BARC)

Abstract:

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CRM, in-memory, customer analytics, database