A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business

Assistant Professor

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

14

DOWNLOADS
Rank 15,442

SSRN RANKINGS

Top 15,442

in Total Papers Downloads

3,783

SSRN CITATIONS
Rank 21,707

SSRN RANKINGS

Top 21,707

in Total Papers Citations

33

CROSSREF CITATIONS

12

Scholarly Papers (14)

1.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031
Number of pages: 41 Posted: 07 Mar 2016 Last Revised: 28 Apr 2018
A. Yesim Orhun and Mike Palazzolo
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Downloads 1,916 (9,776)
Citation 12

Abstract:

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intertemporal substitution, poverty, liquidity constraints, bulk discounts, purchase acceleration

2.

Shared Lodging and Customer Preference: Theory and Empirical Evidence from Airbnb

Number of pages: 35 Posted: 10 Mar 2018 Last Revised: 07 Jul 2020
Yao Cui, A. Yesim Orhun and Ming Hu
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of Toronto - Rotman School of Management
Downloads 672 (46,107)
Citation 1

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sharing economy; Airbnb; causal inference; natural experiment; price competition model

3.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 267 (136,359)
Citation 5

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Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing

4.

How Price Dispersion Changes when Upgrades are Introduced: Theory and Empirical Evidence from Airline Industry

Number of pages: 56 Posted: 10 Feb 2017 Last Revised: 30 Jan 2018
Yao Cui, A. Yesim Orhun and Izak Duenyas
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 220 (164,881)
Citation 5

Abstract:

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price dispersion; price discrimination; upgrades; airline industry; causal inference; quasi-experiment; difference-in-differences

5.

Intrinsic Information Preferences and Skewness

Ross School of Business Paper
Number of pages: 40 Posted: 15 Aug 2018
Yusufcan Masatlioglu, A. Yesim Orhun and Collin Raymond
University of Michigan, University of Michigan, Stephen M. Ross School of Business and Amherst College
Downloads 144 (238,837)
Citation 8

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6.

Spatial Differentiation in the Supermarket Industry: The Role of Common Information

Number of pages: 39 Posted: 03 May 2012 Last Revised: 23 Feb 2013
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 136 (250,154)
Citation 5

Abstract:

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location choice, entry games, private information, common information

7.

Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard

Number of pages: 45 Posted: 30 Nov 2018
A. Yesim Orhun and Tong Guo
University of Michigan, Stephen M. Ross School of Business and Duke University, Fuqua School of Business
Downloads 104 (303,887)
Citation 2

Abstract:

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Loyalty Programs, Tiered Status Incentives, Moral Hazard

8.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 78 (363,581)

Abstract:

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9.

Heterogeneous Actions, Beliefs, Constraints and Risk Tolerance During the Covid-19 Pandemic

NBER Working Paper No. w27211
Number of pages: 41 Posted: 10 Jun 2020 Last Revised: 11 Jun 2020
Ying Fan, A. Yesim Orhun and Dana Turjeman
University of Michigan, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business, Students
Downloads 55 (435,853)
Citation 3

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10.

Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known

Ross School of Business Paper No. 1166
Number of pages: 66 Posted: 03 Oct 2011 Last Revised: 11 Jul 2012
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago Booth School
Downloads 52 (446,830)
Citation 1

Abstract:

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Beliefs, Projection, False Consensus

11.

Gender (Still) Matters in Business School

Journal of Marketing Research
Number of pages: 49 Posted: 12 Jan 2021 Last Revised: 10 Mar 2021
Aradhna Krishna and A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 47 (466,460)

Abstract:

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gender gap, education, business school

12.

Systematic Differences in Beliefs About Others in Strategic Interactions

Ross School of Business Paper No. 1185
Number of pages: 36 Posted: 31 Mar 2013 Last Revised: 29 May 2015
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 46 (470,603)

Abstract:

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Beliefs, Projection, Altruism

13.

Perceived Motives and Reciprocity

Number of pages: 37 Posted: 08 Jun 2017
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 34 (525,402)
Citation 4

Abstract:

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Motives, Beliefs, Reciprocity, Intentions, Social Preferences

14.

Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices are Known

Journal of Marketing Research, 50(1), 111-124, 2012
Number of pages: 36 Posted: 18 Feb 2016
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago - Booth School of Business
Downloads 12 (665,094)
Citation 2

Abstract:

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beliefs, inferences, social projection, egocentrism, politics