Dhananjay Nayakankuppam

University of Iowa

341 Schaeffer Hall

Iowa City, IA 52242-1097

United States

  • University of Iowa

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How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences

Journal of Marketing, Forthcoming
Number of pages: 37 Posted: 26 Jan 2010
Himanshu Mishra, Arul Mishra and Dhananjay Nayakankuppam
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Iowa
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Abstract:

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Regulatory focus, Salary receipt, Cyclical preferences, Promotion and Prevention focus, Motivation