Elisa Montaguti

University of Bologna - Department of Management

Via capo di lucca, 34

Bologna, 40126

Italy

SCHOLARLY PAPERS

2

DOWNLOADS

681

SSRN CITATIONS

4

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013
Elisa Montaguti, Scott Neslin and Sara Valentini
University of Bologna - Department of Management, Dartmouth College - Tuck School of Business and University of Bologna - Department of Management
Downloads 681 (47,738)
Citation 5

Abstract:

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Multichannel marketing, field experiment, CRM

2.

Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory

International Journal of Research in Marketing, Vol. 19, Issue 1, pp. 21-42, 2002
Posted: 11 Oct 2014 Last Revised: 06 Dec 2014
Elisa Montaguti, Sabine Kuester and Thomas S. Robertson
University of Bologna - Department of Management, University of Mannheim, Department of Marketing & Innovation and University of Pennsylvania - Marketing Department

Abstract:

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New product development, market entry