Lona Fowdur

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

DOWNLOADS

546

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

The Impact of Emotional Product Attributes on Consumer Demand: An Application to the U.S. Motion Picture Industry

Johnson School Research Paper Series No. #22-09
Number of pages: 42 Posted: 21 May 2009 Last Revised: 04 Jun 2009
Lona Fowdur, Vrinda Kadiyali and Vishal Narayan
affiliation not provided to SSRN, Cornell University - Samuel Curtis Johnson Graduate School of Management and NUS Business School
Downloads 546 (62,368)
Citation 4

Abstract:

Loading...

Consumer choice models, emotional attributes of product, movies, economics and psychology