Jill Griffin

University of Evansville - School of Business Administration

1800 Lincoln Avenue

Evansville, IN 47722

United States

SCHOLARLY PAPERS

3

DOWNLOADS

855

SSRN CITATIONS

4

CROSSREF CITATIONS

6

Scholarly Papers (3)

1.

Decision Difficulty in the Age of Consumer Empowerment

Journal of Consumer Psychology, Forthcoming
Number of pages: 55 Posted: 08 Jun 2014
Susan M. Broniarczyk and Jill Griffin
University of Texas at Austin - Marketing and University of Evansville - School of Business Administration
Downloads 621 (53,909)

Abstract:

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decision difficulty, consumer empowerment, assortment, customization, word-of-mouth, decision aids

2.

Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

Journal for Consumer Psychology, 23, 2 (2013) 165–174
Number of pages: 10 Posted: 04 Apr 2012 Last Revised: 25 Apr 2018
Fisher College of Business, The Ohio State University, University of Texas at Austin - Marketing, University of Evansville - School of Business Administration and University of Texas at Austin - Department of Marketing
Downloads 195 (193,081)
Citation 4

Abstract:

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recommendations, choice expansion, choice overload, preference development, assortment, consideration sets

3.

The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction

Journal of Marketing Research, April 2010
Number of pages: 13 Posted: 29 Sep 2013
Jill Griffin and Susan M. Broniarczyk
University of Evansville - School of Business Administration and University of Texas at Austin - Marketing
Downloads 39 (522,834)

Abstract:

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search, satisfaction, alignability, assortment, consumer decision making