Jack G. Kaikati

Southern Illinois University at Edwardsville

1 Hairpin Drive

Edwardsville, IL 62026-1102

United States

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Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Andrew Kaikati and Jack G. Kaikati
Saint Louis University - Chaifetz School of Business and Southern Illinois University at Edwardsville
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Citation 1

Abstract:

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stealth marketing, word of mouth