Dr.Sumanta Dutta

St. Xavier's College (Autonomous) - PG Department of Commerce

Assistant Professor, PG Department of Commerce

Kolkata, 700016

India

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 13,493

SSRN RANKINGS

Top 13,493

in Total Papers Downloads

4,289

SSRN CITATIONS

4

CROSSREF CITATIONS

1

Scholarly Papers (12)

1.

Portrayal of Women in Indian Advertising: A Perspective

International Journal of Marketing and Technology, Vol. 3, No. 3, pp. 119-226, 2013
Number of pages: 8 Posted: 03 Mar 2013 Last Revised: 06 Mar 2013
Dr.Sumanta Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 1,481 (14,665)

Abstract:

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Women, Indian advertisement, Media, Advertising effectiveness

2.

Greening People: A Strategic Dimension

ZENITH International Journal of Business Economics & Management Research, Vol.2 Issue 2, February 2012, pp-143-148
Number of pages: 6 Posted: 22 Jan 2014
Dr.Sumanta Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 611 (52,160)
Citation 3

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Human Resource Management (HRM), Green HRM and Sustainability

3.

A Case Based Analysis of Sexual Harassment at Workplace: An Ethical Role of Indian Inc.

Asian Journal of Research in Social Sciences and Humanities, Vol.4, No.9, September 2014, pp-132-139 (Special Acknowledgement to Asian Research Consortium)
Number of pages: 8 Posted: 27 Sep 2014 Last Revised: 22 Nov 2014
Dr.Sumanta Dutta and Surabita Roy
St. Xavier's College (Autonomous) - PG Department of Commerce and Maulana Abul Kalam Azad University of Technology - Dinabandhu Andrews Institute of Technology & Management
Downloads 587 (54,899)
Citation 1

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Sexual Harassment, Working Women, Workplace

4.

Triple Bottom Line Reporting: An Innovative Accounting Initiative

Dutta, Sumanta. et.al. (2011). “Triple Bottom Line Reporting: an innovative accounting initiative”, International Journal on Business, Strategy and Management, Vol.1, No.1, pp-1-13
Number of pages: 13 Posted: 21 Jan 2013 Last Revised: 04 Mar 2013
Dr.Sumanta Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 495 (67,825)

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Triple Bottom Line Reporting, Karmayog, Sustainability Reporting, Transparency, and Corporate Social Responsibility

5.

The Human Side of Mergers and Acquisitions: An Emerging Challenge

Edited volume titled “ Strategies for Management in Modern era” (ISBN: 978-93-85640-03-2) published by Archers & Elevators Publishing House,Bangalore,Edited By Dr.G.Vani,Dr.M.Ganesh Babu,Dr.N.Panchanatham and Dr.P.Nagarjuna,2015,pp-28-36.(Special acknowledgement to Archers & Elevators Publishing)
Number of pages: 10 Posted: 10 Dec 2015
Dr.Sumanta Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 414 (84,057)

Abstract:

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Mergers and Acquisitions (M&A), People Integration, HR manager.

6.

Out-Of Home Advertising in India: A Present Trend

International Journal of Marketing and Technology, January-2014, Vol.4, Issue.1, pp-123-128
Number of pages: 6 Posted: 04 Jan 2014 Last Revised: 11 Jan 2014
Dr.Sumanta Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 221 (164,881)

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Outdoor Advertising, Advertisement, Media and Marketers

7.

Triple Bottom Line Reporting: Present Research and Future Direction

Asian Journal of Research in Business Economics and Management, Vol. 5, No. 10, pp. 1-5, October 2015
Number of pages: 5 Posted: 06 Oct 2015
Dr.Sumanta Dutta and Uttam Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce and West Bengal State University
Downloads 209 (173,013)

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Triple Bottom Line Reporting, Sustainability Reporting, Transparency and Corporate Social Responsibility

8.

Retro Branding: Cases from Indian Scenario

International Journal of Marketing & Technology, Vol. 4, Issue 4, April 2014, pp. 127-135
Number of pages: 9 Posted: 01 Apr 2014
Dr.Sumanta Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 157 (222,600)

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Retro branding, Brand re-launch, Brand reviving, Cult brand

9.

Managing Retail Shrinkage Management: An Indian Experience

Dutta,Sumanta (2012). "Managing retail Shrinkage management: an Indian experience", International Journal Of Management Research & Review, Vol.2, Issue 7, Article No-9, pp-1200-1205
Number of pages: 6 Posted: 18 May 2013
Dr.Sumanta Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 83 (350,550)

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Shrinkage management, Retail theft, Fraud, Customers

10.

Research, a Collaborative Platform for Knowledge Creation: Refocusing B-School Agenda

The Alternative, Journal of Management Studies and Research, Vol.XII, No.2, April '13 –September '13, PP-66-71
Number of pages: 6 Posted: 27 Nov 2013 Last Revised: 13 Jan 2014
Dr.Sumanta Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce
Downloads 31 (541,036)

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Research, Higher Educational Institutes (HEI), Knowledge Management, Practitioners

11.

ICT and Rural Infrastructure: Cases from Indian Rural Sector

The IUP Journal of Infrastructure, Vol. IX, No. 4, pp. 37-46, December 2011
Posted: 04 Sep 2012
Dr.Sumanta Dutta and Surajit Das
St. Xavier's College (Autonomous) - PG Department of Commerce and Dinabandhu Andrews Institute of Technology and Management

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12.

Brand Valuation - A Contemporary Accounting Practices

Posted: 22 May 2010
Dr.Sumanta Dutta
St. Xavier's College (Autonomous) - PG Department of Commerce

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Brand, Brand Valuation, Intangible assets, Brand equity