David W. Pan

Texas Woman's University

Department of Marketing

Denton, TX

United States

SCHOLARLY PAPERS

10

DOWNLOADS

808

SSRN CITATIONS

3

CROSSREF CITATIONS

4

Scholarly Papers (10)

1.

Distance of Similarity: Assessing Mimic Product from Authentic Brand on Enculturation Conformance

Proceedings of the China Marketing International Conference 2016
Number of pages: 18 Posted: 30 Aug 2016
David W. Pan, Frank Fu, Margaret Young and Alan Pan
Texas Woman's University, Hong Kong Baptist University, Texas Woman's University and affiliation not provided to SSRN
Downloads 433 (80,059)
Citation 1

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Brand Congruence, Enculturation Conformance, Product Development, Specific-Aimed Brand Fit, General-Context Brand Consistency, Two-Layered Brand Congruence Process

2.

A New Product Taxonomy: Value Cocreation from Product to Brand by Enculturation Conformance

2017 American Marketing Association Educators' Winter Conference Proceedings, pp G29-G38.
Number of pages: 9 Posted: 14 Jun 2017
David W. Pan and Alan Pan
Texas Woman's University and affiliation not provided to SSRN
Downloads 133 (255,333)

Abstract:

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product comparativeness, brand congruence, contextual enculturation conformance, compensatory equilibrium, conforming product, compartmentalized product, cultural product, necessity product

3.

Inseparability Between Apparel Functionality and Patterned Design: Enculturation Determinant Logic in Business

Number of pages: 25 Posted: 09 Feb 2019
David W. Pan, Margaret Young and Alan J. Pan
Texas Woman's University, Texas Woman's University and Shanghai Jiao Tong University (SJTU) - College of Electronic Information and Electrical Engineering
Downloads 57 (429,978)
Citation 1

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Enculturation Determinant Logic, Product Functionality, Fashion Design, Dyadic Brand Entanglement

4.

Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games

Journal of Sport Behavior, 28(4), 351-377, 2005
Number of pages: 15 Posted: 07 Nov 2015
David W. Pan and John Baker
Texas Woman's University and Southern Illinois University at Edwardsville - Department of Kinesiology and Health Education
Downloads 55 (437,174)
Citation 3

Abstract:

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sport marketing, sport management, attendance, sport consumer behavior

5.

An Econometric Analysis of Panel Data for Team Performance, Market Characteristics, and Attendance in the English Premier League

Pan, D.W., Baker, J.A.W., Zhu, Z., & Argent, E. (2005). An econometric analysis of panel data for team performance, market characteristics, attendance of the English Premier League. Journal of Business and Leadership, 1(1), 201-210.
Number of pages: 10 Posted: 09 Feb 2015
David W. Pan, John Baker, Zhen Zhu and Elisa Argent
Texas Woman's University, Southern Illinois University at Edwardsville - Department of Kinesiology and Health Education, University of Central Oklahoma - Department of Economics and Loughborough University
Downloads 55 (437,174)

Abstract:

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attendance, sport marketing, sport business, team performance, market characteristics, panel data analysis

6.

Team Performance, Market Characteristics, and Attendance of Major League Baseball: A Panel Data Analysis

Pan, D.W., Zhu, Z., Gabert, T.E., Brown, J. (1999, September). Team performance, market characteristics, and attendance of major league baseball: A panel data analysis. The Mid-Atlantic Journal of Business, 35(2&3), 77-91
Number of pages: 15 Posted: 01 Apr 2019
David W. Pan, Zhen Zhu, Trent Gabert and Jeffrey Brown
Texas Woman's University, University of Central Oklahoma - Department of Economics, University of Oklahoma and University of Oklahoma
Downloads 30 (548,002)
Citation 2

Abstract:

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7.

Entrepreneurship: The Recipe to Prevent a 'Sea Turtle' from Becoming a 'Sea Weed'

Academy of Innovation and Entrepreneurship Conference Proceedings, 153-158, 2008
Number of pages: 6 Posted: 04 Apr 2015
David W. Pan and George Vozikis
Texas Woman's University and California State University, Fresno
Downloads 17 (631,007)

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“Sea Turtles,” entrepreneurship, venture initiation, venture development

8.

Mapping of Intercollegiate Sports Relative to Selected Attributes as Determined by A Product Differentiation Strategy

Journal of Sport Behavior, 22(1), 69-82, 1999
Number of pages: 7 Posted: 07 Nov 2015 Last Revised: 12 Jun 2017
David W. Pan and John Baker
Texas Woman's University and Southern Illinois University at Edwardsville - Department of Kinesiology and Health Education
Downloads 15 (645,081)

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sport marketing, sport promotion, perceptual mapping, multidimensional scaling, sport business

9.

Never Taken for Granted: Dual Status Model and Functional Location of Race and Ethnicity in Predicting Market Behavior in Sport Business

Sport Marketing in the New Millennium (Pitts, B, ed.). W.P. Carey School of Business, Arizona State University, Tempe, Arizona. 61-66, 2005
Number of pages: 6 Posted: 05 Apr 2015
David W. Pan
Texas Woman's University
Downloads 13 (659,599)

Abstract:

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Sport Business, Market, Market Segmentation, Dual Status Model, Sport Consumers, Sport Customers, Psychoanalytic Personality, Sport Product, Platform Marketing

10.

Preventing Brand Name Blunders in Doing Business Across Cultures: Theory and Research

Posted: 29 Apr 2020
David W. Pan, Alan Pan, Berna Mutlu and Daivd Rylander
Texas Woman's University, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

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Comparative product assessment, brand congruence, enculturation determinant logic, ethno-linguistic consistency, consumer behavior