Parul Gupta

Army Institute of Management & Technology

Plot M-1, Pocket P-5

Gautam Budh Nagar

Greater Noida, Uttar Pradesh 201306

India

SCHOLARLY PAPERS

3

DOWNLOADS

607

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

Political Advertisements Through Print Media in India

Pragyaan; Vol.8, issue 2, ISSN: 09745505
Number of pages: 15 Posted: 04 Aug 2012
Pratap Public School, Army Institute of Management & Technology and affiliation not provided to SSRN
Downloads 285 (132,120)

Abstract:

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Political Advertisement, Print Media, Developing countries, India, Legislative Assembly, Elections

2.

Environmentally Conscious Younger Consumers: A Study of Changing Shift in Green Attitude and Behaviour of Indian Car Consumers

Number of pages: 19 Posted: 21 May 2010
Parul Gupta and G. S. Popli
Army Institute of Management & Technology and Delhi School of Business
Downloads 245 (153,934)

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Environmentally Responsive Consumerism, Effective, Cognitive & Behavioural Components of Attitude, Green Consumer Attitude, Perceptual, Emotional & Behavioural Scales of Consumer Attitude

Process and Intensity of Internationalization of IT Firms – Evidence from India

Paul, J., & Gupta, P. Process and intensity of internationalization of IT firms – Evidence from India. International Business Review (2013)
Number of pages: 10 Posted: 22 Feb 2014 Last Revised: 15 Jun 2014
Justin Paul and Parul Gupta
University of Puerto Rico and Army Institute of Management & Technology
Downloads 57 (449,231)
Citation 1

Abstract:

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Born-global, Internationalization, Process and intensity, Uppsala theory

Process and Intensity of Internationalization of IT Firms: Evidence from India

International Business Review 23 (2014) 594–603
Number of pages: 10 Posted: 08 Sep 2014
Justin Paul and Parul Gupta
University of Puerto Rico and Army Institute of Management & Technology
Downloads 20 (649,269)

Abstract:

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Internationalization, Born global