Yuanchun Jiang

Hefei University of Technology

193 Tunxi Rd

Baohe

Hefei, Anhui

China

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Scholarly Papers (1)

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Optimizing Online Promotion Planning: A Multi-Objective, Multi-Market, Multi-Period Approach

Number of pages: 44 Posted: 10 Jan 2016
Yuanchun Jiang, Jennifer Shang and Pinar Yildirim
Hefei University of Technology, University of Pittsburgh - Katz Graduate School of Business and University of Pennsylvania - The Wharton School
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Abstract:

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Optimization models, mixed integer programming, omni-channel retailing, promotional planning