Jianan Wu

Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration

Baton Rouge, LA 70803-6308

United States

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research

Journal of Marketing Research, Vol. 38, No. 2, pp. 244-253, 2001
Posted: 13 Jun 2016
Wayne S. DeSarbo and Jianan Wu
Pennsylvania State University and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration

Abstract:

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multidimensional scaling, latent structure analysis, maximum likelihood estimation, psychometric methods, variable batteries

2.

Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model

Applied Stochastic Models in Business and Industry, Volume 21, Issue 4-5, Pages 303-309, 2005
Posted: 11 Jun 2016
Jianan Wu and Wayne S. DeSarbo
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Pennsylvania State University

Abstract:

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3.

A Latent Structure Factor Analytic Approach for Customer Satisfaction Measurement

Marketing Letters, Volume 17, Issue 3, pp 221-238, 2006
Posted: 11 Jun 2016
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration, Pennsylvania State University, University of Central Florida - Rosen College of Hospitality Management and Indiana University

Abstract:

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Customer satisfaction measurement (CSM), Market segmentation, Latent structure analysis, Finite mixture models, Factor analysis