Javier Cebollada

Universidad Publica de Navarra

Associate Professor of Marketing

Campus de Arrosadia s/n

Pamplona, Navarra 31006

Spain

Universidad Publica de Navarra

Associate Professor of Marketing

Campus de Arrosadia s/n

Pamplona, Navarre 31006

Spain

SCHOLARLY PAPERS

13

DOWNLOADS
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Top 24,627

in Total Papers Downloads

2,473

SSRN CITATIONS

2

CROSSREF CITATIONS

6

Scholarly Papers (13)

1.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
University of Chicago, NUS Business School and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 774 (39,570)
Citation 1

Abstract:

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Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping

2.

The Internet as a Shopping Channel and Database Description: An Empirical Application to Online Grocery Shopping

Number of pages: 74 Posted: 10 Jun 2009
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 595 (55,977)

Abstract:

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e-commerce, grocery shopping, multichannel retailing

3.

Private Labels and National Brands Across Online and Offline Channels

Number of pages: 118 Posted: 09 Jun 2009
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 418 (86,208)

Abstract:

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Store Brands, National Brands, Multichannel Retailing, Multichannel Consumer, E-commerce, Grocery Shopping

4.

Reference Price in Online and Offline Channels

Number of pages: 56 Posted: 10 Jun 2009
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 227 (165,382)

Abstract:

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reference price, e-commerce, grocery shopping, multinomial logit model, multichannel retailing, multichannel consumer

5.

Video Game Players’ Purchase Behaviour of Different Types of In-Game Goods

Number of pages: 46 Posted: 08 Mar 2020
Xiaowei Cai, Javier Cebollada and Monica Cortinas
Public University of Navarre, Universidad Publica de NavarraUniversidad Publica de Navarra and Universidad Pública de Navarra
Downloads 137 (256,803)

Abstract:

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In-game goods, grounded theory, purchase behaviour

6.

A Theoretical Evaluation of the Internet's Potential as a Shopping Channel

ESIC Market Economic and Business Journal, Vol. 135, January-April, 2010, pp. 149-180
Number of pages: 32 Posted: 09 Nov 2012
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 85 (356,212)

Abstract:

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Online shopping channel, advantages of online shopping, feasibility of products to be marketed online, online shopper’s characteristics

7.

Exploring the Helpfulness of Online Consumer Reviews: The Consumer Voting Journey

Number of pages: 49 Posted: 09 Mar 2018
Miriam Alzate, Marta Arce-Urriza and Javier Cebollada
Public University of Navarre, Universidad Pública de Navarra and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 82 (364,014)

Abstract:

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Online Consumer Reviews, OCRs, review helpfulness, consumer voting journey, product order, review order, review content, zero-inflated negative binomial regression

8.

Intra-Household Heterogeneity and Targeting

Number of pages: 48 Posted: 05 Jan 2017
Hernan Bruno, Javier Cebollada and Pradeep K. Chintagunta
University of Cologne - Faculty of Management, Economics and Social Sciences, Universidad Publica de NavarraUniversidad Publica de Navarra and University of Chicago
Downloads 62 (423,922)

Abstract:

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Choice Model, Targeting, Heterogeneity

9.

Complementarity or Substitutability Between Traditional and Mobile Gaming. An Empirical Study Among Players of Traditional Gaming in China

Number of pages: 56 Posted: 01 Apr 2020
Xiaowei Cai, Javier Cebollada and Monica Cortinas
Public University of Navarre, Universidad Publica de NavarraUniversidad Publica de Navarra and Universidad Pública de Navarra
Downloads 53 (456,478)

Abstract:

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Switching from traditional to mobile gaming, Video game player segmentation, Pull-Pull-Mooring (PPM) theory, Lineal regression, K-mean clustering

10.

Mining the Text of Online Reviews to Explore Brand Positioning: Emotional and Psychological Brand Associations

Number of pages: 39 Posted: 21 Apr 2021
Miriam Alzate, Marta Arce-Urriza and Javier Cebollada
Public University of Navarre, Universidad Pública de Navarra and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 24 (600,145)

Abstract:

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eWOM, Online reviews, Text mining, Brand associations, Brand positioning, Brand segmentation

11.

Online Category Pricing at a Multichannel Grocery Retailer

Cebollada, J., Chu, Y., & Jiang, Z. (2019). Online Category Pricing at a Multichannel Grocery Retailer. Journal of Interactive Marketing, 46, 52–69. https://doi.org/10.1016/J.INTMAR.2018.12.004
Number of pages: 46 Posted: 16 Mar 2020
Javier Cebollada, Yanlai Chu and Zhiying Jiang
Universidad Publica de NavarraUniversidad Publica de Navarra, Renmin Business School, Renmin University of China and Singapore University of Social Sciences
Downloads 16 (655,531)
Citation 1

Abstract:

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Multichannel Retailing, Zone Pricing, Scanner Panel Data, E-commerce, Price Discrimination

12.

Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice

Marketing Science, Vol. 31, No. 1, 2012; pp. 96-114; DOI: 10.1287/mksc.1110.0678
Posted: 24 Oct 2012
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
University of Chicago, NUS Business School and Universidad Publica de NavarraUniversidad Publica de Navarra

Abstract:

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channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping

13.

Comparing Price and Loyalty Effects between Online and Offline Channels in the Grocery Industry: The Moderating Effect of Product Characteristics

Departamento de Gestion de Empresas DT 85/07
Posted: 02 Dec 2008 Last Revised: 26 Nov 2015
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Universidad Publica de NavarraUniversidad Publica de Navarra

Abstract:

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e-commerce, online marketing, online channel, marketing, choice models, multichannel retailing, multichannel consumer