Eelco Kappe

Pennsylvania State University

University Park

State College, PA 16802

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions

Management Science 60(6):1489-1510, 2014
Posted: 18 Jun 2016
Wayne S. DeSarbo and Eelco Kappe
Pennsylvania State University and Pennsylvania State University

Abstract:

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distributed lag models, dynamic effects, econometric models, Major League Baseball, promotions, sports marketing

2.

Constrained Stochastic Extended Redundancy Analysis

Psychometrika, Volume 80, Issue 2, pp 516-534, 2015
Posted: 18 Jun 2016
Pennsylvania State University, McGill University, University of St. Thomas and Pennsylvania State University

Abstract:

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redundancy analysis, maximum likelihood estimation, sports marketing, Major League Baseball, consumer psychology